In Indonesia, billboard advertising is now on the rise. This type of advertising will be found in many big cities such as Jakarta, Bali, Surabaya, and Medan. It is not surprising that along the streets of these cities are full of billboards of various sizes.
Although it is fairly expensive, entrepreneurs still use billboard installation techniques as a promotional medium. Because the impact of advertising like this is very effective and extraordinary.
Here are the Benefits of Installing Billboard Ads
There are many reasons why entrepreneurs install billboards along strategic roads, crowded, and heavily traveled by people and vehicles. This is none other than because advertising using billboards provides many benefits, compared to making advertisements in a conventional way.
Billboards are believed to be more effective and efficient. Here are the benefits of installing billboards as the right promotional media.
1. Flexible
The use of billboards is more flexible in determining advertising styles and colors than conventional types of advertising. To make consumers interested in your ad, be as creative as possible.
The size of billboard ads can be adjusted based on needs. Usually these billboards use the best lighting.
This makes road users will pay more attention to billboards with attractive lights. Usually billboards are static, so that everyone who sees them will definitely pay attention even at a glance.
2. Efficient
Indeed, installing billboard advertisements must cost a lot of money. However, you must compare with the benefits obtained. Obviously the cost will look cheaper.
Not only that, there will be no additional costs when you rent the billboard. Thus, budget expenditures for advertising or promotion can be reduced or more efficient.
3. Effective
Brand is a company brand image that has a very important position. It is important for companies to create brands to be more existent. Because consumers will recognize the company better with a brand.
The benefits of brands are enormous, so it makes many companies create attractive brands. Nowadays, the use of billboard advertising for a company brand will be better for brand image and brand awareness.
4. Greater Consumer Reach
Billboard installation should be in a strategic place. So that everyone who passes by can immediately stare at the ad easily.
If the billboard installation is right, it is possible that every day thousands of pairs of eyes will pay attention to your ad. That way the purpose of the ad meets the target.
You can choose a location that is heavily traveled by the target. If you really have a specific target consumer goal.
Interestingly, billboard advertisements have the potential to be seen continuously by target consumers. Even with billboard media, the target can see every day. If it takes place on an ongoing basis, consumers will automatically memorize the advertisements that are installed. Including the brand that you are building.
5. Direct Consumers to Use the Product
Billboard ads are likely to be seen all the time. Then over time, curiosity will arise. After that there is a desire to try the product.
Well, this is the reason why using billboard advertising as a promotional medium. Strategic location support combined with attractive advertising content makes consumers have the desire to buy products. Through billboards, you can offer various products easily.
Billboard advertising acts as a medium of communication between producers and consumers. In addition, the use of this billboard as a medium for promoting products, services, or other information, either individually, institutions, or companies.
Between traders and buyers, billboards are an effective medium. If you use conventional advertising such as television, it will take about 10 to 30 seconds. Unlike the billboard, it usually only takes a short time of approximately 8 seconds. That way, even though motorbikes, cars, and other vehicles are traveling very fast, they can still pay attention to the message.
Reasons to Use Billboards
Billboards mostly have a large and striking size. It is able to attract the attention of the audience, especially on busy city streets with a wide target. The target market is without any restrictions on age, hobbies, occupations, and others.
The distinctive design will attract more attention, and can even be installed for 24 hours a day. Billboard advertising will increase popularity, product image, and company. Even better, you can also inform various social activities through billboards.
You need to know that billboards are different from billboards. In general, billboards are designed to keep up with the times. If you used to use video and animation, nowadays many use digital transformation as a substitute for advertising material.
Then the billboard construction is permanently integrated into the building or stands with its own pole support. Meanwhile, billboards are semi-permanent. The materials used can be made of bamboo and wood added with screen printing cloth.
Billboard advertisements should be installed in strategic locations without any obstructions. Then use attractive designs, clear and concise messages, and adequate lighting. Thus you will get the maximum benefit of the billboard.
