We have to create ideas that are unique and definitely different from existing advertisements. Whether it’s online advertising on social media or offline advertising. Because we have to make the advertisement as attractive as possible to get people’s attention.
In this way, the aim of placing the advertisement can really be achieved. Advertisements can be delivered well and can reach many targets. That way, the advertisement will definitely be truly effective and it won’t be a waste of time to place it.
Advertising Media in Bogor Combined with Traditional Culture Typical of West Java
One of the advertising media that is widely used by the public is billboards. Billboards are an outdoor advertising medium in the form of large boards. Billboard advertising media is usually made from an aluminum frame or other materials such as glass, metal, and the like.
The size of the billboard is quite large and tall and is installed in a busy place. Usually the advertisements that appear only use short text with clear images. We can find billboards in various places such as on strategic roadsides.
Of course, we often find billboards along the streets of big cities. For example, in Jakarta there is Sudirman-Thamrin which is very interesting and beautiful and has even become a tourist destination for the community. There are many billboards that are neatly arranged and not distracting.
However, unfortunately not all billboard arrangements along the road are as neat as in Thamrin. There are quite a few billboards in Jabodetabek and advertising media in Bogor that are in inappropriate locations. So these billboards only reduce aesthetics and even harm the environment.
Moreover, the maintenance of the billboard also seems neglected. This of course means that anyone passing by will not be interested in the advertisements appearing on the billboards. So it feels like it’s a waste to advertise because it can’t attract an audience.
City Friendly Advertising
The construction and placement of billboards is not only concerned with strategic locations. But you also have to take into account what to do with the billboard itself. Apart from that, you also have to think about what other benefits can emerge through the advertisement.
Here the concern of advertising service providers is also very important and necessary. Concern for preserving the environment and taking into account the impacts that can arise from the placement of outdoor advertising such as billboards and other advertising media.
This can be called City Friedly Advertising or CFA, which is the idea of one of the outdoor advertising media service providers in Bogor City, namely Rebound Ads. City Friendly Advertising does not only prioritize the interests of advertising products.
But also think about outdoor advertising that is more environmentally friendly. Not only that, but it can also please the eyes and still function fully. So that billboard advertising and the surrounding environment can support each other and not harm each other.
LED Videotron Kujang Ornament
One example of a City Friendly Advertising breakthrough is the Bogor Kujang LED Ornament. This very unique LED is located on Jalan Raya Padjadjaran, Bogor, West Java. This media prioritizes aesthetic value but still conveys advertisements very well.
This LED looks very interesting because Rebound Ads as an advertising service provider combines it with traditional West Java culture. As the name suggests, the advertising media in Bogor, LED Kujang Ornaments, Bogor, uses cleaver-shaped ornaments on each videotron.
Apart from attracting the attention of the audience, the existence of this cleaver ornament can also introduce and educate passing people about traditional weapons in West Java. This can also symbolize the pride of the people of West Java regarding this weapon.
This videotron also introduces traditional culture to residents outside West Java and to young people who have forgotten much of the culture. Even though its existence is only an ornament, it will make people continue to remember their culture.
Apart from that, the advertising media in Bogor LED Kujang Bogor Ornaments can also add to the aesthetic value or beauty of the city. Especially along the road where the Videotron is installed. Of course, local residents will also be more entertained by this unique Videotron. They will not only be bothered by advertisements plastered along the road. So people can accept it well and it doesn’t cause problems.
