The World Out of Home Organization (WOOH) is one of the prestigious events held in 2023. Taking place from June 7th to 9th, this renowned event, also known as WOOH, has announced various brands that have received Creative Awards. To find out which brands have been honored, let’s take a closer look at the following description.
Award-Winning Brands at the WOOH 2023 Creative Award
This year, the World Out of Home Organization presented various awards at the Lisbon Global Congress, including the Creative Award category. Among the recipients of this award were four notable brands that have proven to be inspirational. So, which brands are they?
- blowUP media
One of the brands that received the Creative Award is blowUP media. This brand has been making contributions to the OOH campaign for over 29 years, showcasing their extensive experience. As part of the Stroer Group, blowUP media has a rich history of in-home advertising.
Regarding the award received by blowUP media this year, it involved the Vertical garden/Germany. The highest recommendation goes to GPO VALLAS/Ecovallas.
- DOOH.COM
In addition to blowUP media, another brand that received the Creative Award is DOOH.COM. It’s important to note that DOOH.COM is a creative production studio specializing in all aspects of digital out of home. With this specialization, DOOH.COM enables businesses, media, and companies to maximize their advertising potential.
Utilizing the advancements in technology, DOOH.COM incorporates social media and mobile devices in their digital out of home advertising, ensuring satisfying results. The award was also shared with EssenceMediaCom Scotland, Above & Beyond, and Kinetic for their Subway: Stepping Flootlong into the Metaverse campaign. This creative work became the world’s first interactive 3D billboard, adding to its uniqueness. Highly recommended recommendations include Ocean Outdoor DeepScreen®/Ocean Labs and Global Media Kit – Omni-channel Media Planning, Selling, and Buying Automation.
- McDonald’s Japan
The next recipient of the Creative Award is McDonald’s Japan. McDonald’s Japan received the award alongside Dentsu, LIVE BOARD, and Hivestack.
With the slogan “Take a Chance with McDonald’s,” this brand successfully brought home a prestigious award in the digital sector. McDonald’s is the world’s largest fast-food restaurant chain, known for its unique and delicious products. Over time, the brand has expanded to over 100 countries worldwide, including Japan.
As for Dentsu, it is a multinational company focused on the media and digital marketing industry. Previously known as Dentsu Aegis Network Ltd, the company holds a significant position in the market. LIVE BOARD is the only service that publishes digital OOH ads with demographic targeting and measures their impressions. Hivestack, on the other hand, is a global adtech company specializing in programmatic DOOH (digital out of home) ad buying and selling.
- HSBC Safe Space Activation
HSBC Safe Space Activation is another brand that received the Creative Award at the World Out of Home Organization (WOOH) 2023. This brand displayed prominent billboards in strategic locations to raise awareness about domestic violence. HSBC Safe Space Activation received the award in collaboration with Wunderman Thompson, PHD Media, Talon, and blowUP media.
Wunderman Thompson, a global advertising agency based in New York, operates 200 offices spread across 90 countries. PHD Media, also involved in advertising, has created numerous successful campaigns that have captured widespread attention. Talon, a leader in the OOH media industry, focuses on delivering creative communications while incorporating the latest technological advancements. Their well-integrated system ensures that the advertisements produced are both profitable and effective, leaving a lasting impression on viewers.
Undoubtedly, the award-winning brands at the 2023 World Out of Home Organization (WOOH) Creative Award have truly inspired many people. These brands have demonstrated their ability to create high-quality, innovative, and creatively superior works.
