GAP X Mattel has announced the launch of their latest Geospatial tool. This tool allows anyone to visualize, publish, and design immersive content, including augmented reality (AR), in a matter of minutes. The launch is directly supported by Adobe Aero and Unity. Of course, this AR technology launch aims to attract audiences, especially those currently caught in the Barbie fever.
Background of GAP X Mattel Advertising Promotion
According to Google, the creator of Geospatial, supported by Ubin 3D and ARCode from Google Maps Platform, developers and creators can easily visualize the real world as they desire through digital media placement. This is similar to how Google Street View and Google Earth visualize the world.
The creators have also included new capabilities, such as rooftop anchors, to make virtual content anchoring easier through Ubin 3D. This saves time and effort for developers in the production process. They also claim that these new tools help developers build cross-platform anchored experiences for Android and iOS devices.
Moreover, they emphasize immersive experiences through Adobe Aero, which can be shared through simple links or QR code scans without the need to download an application beforehand.
Launch
Google has noted that everything Geospatial creators produce can be experienced in the real world through real-time localization and AR. When the real world is enhanced with digital content, it can transform the way people shop, play, learn, and obtain information. As a result, this tool’s launch makes it easier for developers to publish and create large-scale AR experiences remotely in a short time.
To showcase this feature’s capabilities to users, Google collaborated with various retailers, including GAP X Mattel. One of these collaborations transformed Times Square into an interactive AR experience in Barbie’s world.
GAP and Mattel Transform Storefronts into Interactive Experiences
GAP and Mattel made a breakthrough in retail advertising billboards by transforming the iconic Times Square into GAP X Barbie interactive. This was made possible with the support of Geospatial Creator Adobe Aero. Since May 23rd, you can witness store windows come to life with attractive shapes and colors.
Barbie Fever
With the launch of the Barbie film, fans will undoubtedly flock to anything related to the iconic pink doll. This includes clothing, earrings, jumpsuits, perfumes, and even the dresses that Barbie wears. Manufacturers are eager to profit from this frenzy and try various approaches to persuade fans to buy their products, even if they are expensive. Many products and brand usages are targeted towards adults, taking a nostalgic journey with Barbie.
As the trademark holder, Mattel aims to make the film significantly influential and reignite childhood memories of Barbie while also appealing to a new generation.
With numerous brands seeking collaborations, Mattel’s popularity is increasing across various fields. One of the most striking ads is the AR experience realized through various store windows in Times Square. As a result, the Google GAP X Mattel launch makes ads more vibrant and appealing to consumers.
