If you often see a large board containing ad content on the side of the road, that is a simple example of OOH Advertising or Out of Home Advertising practice.
Using or installing outdoor advertising conveys information, promotions, or messages about a product and service to the public.
Generally, outdoor advertising is reasonably extensive and installed in several places. Such as the side of the road, in front of the mall, wall fences, buildings, and other areas.
These are the Types of Outdoor Advertising
At least five types of outdoor advertising are most commonly used. What are they? Here is the presentation.
1. Neon Box
Neon box is an outdoor media that utilizes flexy backlit digital printing media, cutting stickers, and acrylic. Many advertisers use neon boxes as promotional media because, at night, neon boxes can light up and are more attractive when seen by the public.
2. Poster
Speaking of types of outdoor advertising, posters are one of them. Posters are graphic designs that contain letters and images, then applied to print media such as paper.
Usually, the making of posters uses striking images and colors. This is intended to attract the public’s attention so they can look at and read the information in the poster.
In addition, posters are more often seen on flat media. Such as walls, walls, glass, and other balanced presses. But, it is not uncommon for posters to be hung on trees and electric poles.
Many companies or business people use posters as promotional media to convey, inform, and offer products or services to the public. The poster’s purpose is the same as other types of outdoor advertising, namely for commercial interests.
With posters, companies can get attention and sympathy from the public. Even posters can influence anyone who reads them to buy products or use services.
3. Billboard
The next type of outdoor advertising is a billboard. Billboards or outdoor advertising are almost similar to billboards. The difference is that billboards have a larger size than billboards. In addition, the advertising material used on billboards is an advertisement with a moving or dynamic image format.
Usually, people are more familiar with it because billboards use bright lighting, so it looks more contrast when you look at it. There are several parts of the billboard that you need to understand, such as the neon box, backlit, LED billboard, to the frontline.
4. Banner
Banners are outdoor advertisements that contain news, information, slogans, and propaganda. Usually, banners are made of stretched cloth and spread around the street.
Companies can utilize banners to inform and offer events, products, and services. So, it has become one of the most popular types of outdoor advertising.
In addition, there are various other benefits that companies can get, such as building and influencing the company’s image and creating a public trust to buy and use products or services to build customer loyalty.
5. Videotron
is a type of outdoor advertising that uses sophisticated technology to promote the products and services of a company.
Simply put, a Videotron is an outdoor advertisement that promotes products or services in video. The video will be played continuously for a certain period. No wonder this outdoor advertisement has a significant impact.
This is usually by the agreement between the advertiser and the advertising company. Videotron is very effective because it can make on-point promotions to the public.
However, to ensure the advertisement gets much sympathy from the crowd, create unique, engaging, and informative content. Good story and copy ads are needed in video content creation. That way, people won’t ignore it.
Outdoor advertising is indeed the right choice for your company to do promotions. With a variety of outdoor advertising options, you can make it easier to do upgrades.
But make sure you choose one of the types of outdoor advertising that suits your business needs. In addition to minimizing losses, this is also intended to maximize the use of advertising media to reap profits and develop and advance the business.
