DOOH

In this highly competitive digital age, every brand is competing to display ads that can attract public attention. However, it is not enough to just be visible. The key is to make the brand memorable, to be top of mind in the minds of consumers. This means that when someone...

Online advertising media and offline advertising media are two promotional tools that have different characteristics, communication patterns, and audience reach. Both continue to be used today because each medium has its own strengths in influencing consumer decisions. In the digital age, understanding these two media is important so that promotional...

In today's digital-first era, it’s no surprise that Out-of-Home (OOH) advertising remains a powerful tool for shaping a premium brand perception. OOH refers to any advertising experienced outside of the home. The formats are diverse, ranging from classic hoardings and billboards to dynamic LED screens and more. When leveraged correctly, OOH...

Out-of-Home (OOH) advertising continues to be a favorite medium for major brands due to its effectiveness in building visibility and strengthening brand image in the public sphere. While the digital era offers a wide array of online platforms, OOH still holds a critical role in modern marketing strategies. Advantages like...

The collaboration between activation and videotron is a campaign strategy that is gaining attention in the world of marketing. Utilizing the synergy between direct activities in the field (event activation) and striking digital outdoor media (videotron) opens up great potential to significantly increase brand visibility. This approach allows a brand...

The marketing funnel is a fundamental concept in the world of business and marketing that serves as a tool for mapping and measuring the customer journey. This concept visualizes a series of steps taken by potential customers, starting from not knowing a brand to becoming loyal customers. For a business,...