The collaboration between activation and videotron is a campaign strategy that is gaining attention in the world of marketing. Utilizing the synergy between direct activities in the field (event activation) and striking digital outdoor media (videotron) opens up great potential to significantly increase brand visibility.
This approach allows a brand to not only create a memorable experience for its audience directly, but also to extend the reach of its message to a wider audience. Through smart integration, brand messages can be delivered in a more dynamic and interactive way, transcending the limitations of traditional media.
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Why is the Collaboration between Activation and Videotron Effective?
Event activation is a marketing activity or campaign designed to increase audience participation, awareness, and engagement with a product or brand during an event. The main goal is to create an exciting and memorable experience so that the audience is likely to remember and talk about the brand after the event is over.
Marketing teams use event activation to bring the audience closer to the product. This is done through various means that invite active participation, such as distributing free product samples, providing interactive games or competitions, product demonstrations, and building booths with eye-catching visual designs. Inviting influencers or celebrities is also often done to strengthen promotion.
With careful planning, event activation ensures that the brand message is conveyed clearly and has a maximum impact on the target audience. This planning includes determining objectives, preparing a budget, forming a team, determining the location and time, designing visuals, interactive activities, and a well-thought-out promotional strategy.
Brand Activation as a Connector of Emotions and Experiences
The collaboration between activation and videotron has the main objective of creating unforgettable experiences. Direct contact through interaction with consumers leaves a deeper impression than ordinary static advertisements. When the audience participates in activities, they feel like they are part of the brand’s story.
By adding videotron elements, the experience is further expanded. Small moments, such as participants shouting during a game, can become a big spectacle that entertains a wide audience. This is what makes a brand not only present a product, but also a social experience that can be discussed on social media.
The Role of Videotrons in the Outdoor Media Ecosystem
Videotrons or LED screens are highly effective digital outdoor media for displaying advertisements with dynamic and eye-catching moving visuals. Strategically located in crowded centers, major intersections, or areas with high traffic, they are the ideal platform for reaching large audiences. The main advantage of videotrons lies in their ability to attract attention. This is thanks to their bright display and content that can be updated quickly and flexibly.
In marketing strategies, videotrons function as visual megaphones that reach the masses. This medium ensures that advertising messages have high visibility, even from a distance, and provides opportunities to display more creative and narrative advertising material through video formats. Their real-time nature also allows brands to tailor messages based on specific times or events.
Creative Elements in Combining Activation and Videotron
To maximize the collaboration between activation and videotron, several important elements need to be considered:
- Interactivity: Ensure that the activation actively involves the audience. For example, through games, challenges, or competitions with prizes.
- Visual Connection: The content design on the videotron must be in line with the activation theme. A consistent display reinforces brand identity.
- Authentic Moments: The videotron display should show real moments from the audience, not just static advertisements. This increases appeal because it is more natural.
- Digital Amplification: Activation documentation on the videotron can be expanded through social media, so that the campaign gets greater exposure.
- Real Example: Garuda Rosta MAXX Campaign
Real Example: Garuda Rosta MAXX Campaign
Garuda Rosta MAXX presents an interesting collaboration between activation and videotron. Through the “Scream to the MAXX” game, the audience is invited to scream as loud as possible and their voices are immediately broadcast to the public through speakers on the street and displayed on a large videotron.
This strategy creates a unique experience: direct interaction, public entertainment, and massive brand visibility. As a result, the product is not only promoted through conventional media, but also leaves a deep and memorable impression.
Benefits of Activation and Videotron Collaboration for Brands
- Increased Awareness: This combination makes brands more noticeable to audiences.
- Creates Engagement: Direct interaction increases emotional engagement with consumers.
- Expanding Reach: Videotrons extend the impact of campaigns to audiences who are not present at the location.
- Encouraging Word of Mouth: Unique activities spark conversations on social media and in everyday life.
The collaboration between activation and videotron has proven to be an effective strategy for creating memorable campaigns while increasing brand visibility. A brand needs to deliver interactive experiences on-site and then expand them through outdoor media. This creates moments that are not only remembered but also talked about. It’s time to showcase creative ideas and ads to boost brand visibility with Rebound Ads.
