Smart Ads in Smart Cities

Smart Ads in Smart Cities

Digital advertising today has become more common than ever in urban areas, especially smart cities (SmartCity) is the city that has a lot of adapting technology, especially technology Internet Of Things (IOT) in serving its citizens. Just walk a few kilometers and you will definitely be able to see some...
19 Mar 2021
Adorable, this online transportation campaigns as well as a challenge through teddy bears

Adorable, this online tran...

Challenge Teddy Bear by Grab. Sources: Instagram.com/grabid, Instagram.com/grabjatimrek Campaigning for promotions that are currently being held can be done in many ways, one of which is through outdoor media. Grab, this online transportation has just gone viral last week on several social media, especially Instagram and TikTok, because it is...
2 Mar 2021
Viral “Billboard Do Your Magic”, this S3 Marketing Digital Service Provider Successfully Confuses Netizen

Viral “Billboard Do Your...

Viral Billboard Do Your Magic SCBD. Source: instagram.com/lambe_turah, instagram.com/folkative The use of billboards as a comprehensive marketing medium is now increasingly loved by various brands, including one of these digital providers. They are also using social media to amplify this marketing wave. Not a few netizens are upset because they...
2 Mar 2021
Unique, this MRT Station is Transformed into Ambient Ads

Unique, this MRT Station i...

A new photo spot at the Istora Senayan MRT Station. Source: https://www.tiktok.com/@malikibrhm Many ways can be done to attract the attention of MRT users to see the advertisements that have been installed. Bank Mandiri uses the Istora Mandiri MRT station wall as an educational and attractive advertising facility. Ambient Ads...
21 Feb 2021
Gojek’s Billboard Campaign on Social Distancing

Gojek’s Billboard Ca...

Gojek Billboard, a protective partition in Cihampelas. Source: Google.com Of the many media that can be used to advertise, billboard media is one of the most frequently used media. Gojek is a brand that is quite consistent in advertising using billboards. Because of its creativity, it is not uncommon for...
21 Feb 2021
Billboard on the Senayan Monorail Pillar Turns Blue

Billboard on the Senayan M...

Senayan Monorail Pole Billboard Turns Blue. Source: Mediamove Property A total of 14 monorail pillars in Senayan turned blue thanks to the branding done by Ajaib. The magic tone color of blue makes the streets of Asia Africa full of the blue rays of the monorail pillars. The advertisement, which...
14 Feb 2021