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The role of OOH Advertising to increase the visibility of UMKM needs to be known. Micro, Small and Medium Enterprises (UMKM) are the backbone of the economy in various countries, and Indonesia is no exception. In the increasingly fierce competition, UMKM need to find effective ways to increase their visibility...

In an increasingly advanced digital era, the advertising industry continues to create innovative ways to capture consumer attention. One of the dynamic changes in advertising media is the Out of Home (OOH) industry. Innovations in OOH aim to disseminate information about a product or specific advertisement to the public through...

Outdoor advertising is a form of promotion by utilizing open space to convey messages. This element is very important for companies because it plays a role in increasing sales. These ads are usually placed in strategic locations that are easy for the audience to see. For example, roads, shopping centers,...

Billboards and videotrons have become a common sight, especially in urban areas. While online media and rapidly advancing technology dominate the advertising landscape, billboards remain an effective advertising medium. In Bogor, billboards and videotrons have the potential to significantly boost businesses by expanding market reach, increasing sales, and enhancing brand...

In recent years, videotron advertising in Bogor, West Java, has seen a significant increase in popularity. According to various local surveys, videotrons have caught the attention of many companies, ranging from large corporations to Small and Medium Enterprises (SMEs). Businesses are increasingly exploring strategies for managing videotrons and understanding their...

Out-of-Home (OOH) advertising has become one of the most effective promotional media for reaching a broad audience, especially in large cities. With the high mobility of urban populations, OOH advertisements have a great potential to capture attention and leave a lasting impression. However, to ensure the success of an OOH...