The role of OOH Advertising to increase the visibility of UMKM needs to be known. Micro, Small and Medium Enterprises (UMKM) are the backbone of the economy in various countries, and Indonesia is no exception. In the increasingly fierce competition, UMKM need to find effective ways to increase their visibility in the market. One reliable method is Out-of-Home (OOH) Advertising or outdoor advertising.
Although it sounds conventional, OOH Advertising is still very relevant and can have a significant impact on UMKM. Here is a review of the importance of OOH Advertising for UMKM. In addition, how to integrate it with the right digitalization strategy.
The Importance of OOH Advertising to Increase UMKM Visibility
OOH Advertising includes various forms of advertisements that are visible outside the home. Such as billboards, advertisements on public vehicles and digital displays in strategic places. This method is important for UMKM because it has several advantages that digital advertising does not have.
First, OOH Advertising is able to reach a wide and diverse audience. With strategic placement, such as on main roads, shopping centers or office areas, advertisements can be seen by thousands of people every day. Secondly, OOH advertising tends to be more difficult to ignore due to its visual and physical nature. So it provides greater exposure compared to online ads that can be easily skipped or blocked.
In addition, OOH advertising can also increase brand awareness effectively. When audiences see advertisements repeatedly in places they often pass by, the brand name and image will be easier to remember. For UMKM, this is a great opportunity to increase brand recognition and build credibility in the eyes of consumers.
Ways to Digitalize UMKM
Digitalization of UMKM is an important step to stay competitive in the digital era. Combine OOH Advertising with a digital strategy. By doing so, UMKM can expand their reach and maximize the impact of their marketing. Here are some ways OOH Advertising can increase the visibility of UMKM:
1. Responsive and Informative Website Creation
The first step in digitalization is to have a professional website. This website should be responsive and easily accessible through various devices. Then, it also contains important information about the products or services offered. The website should also be equipped with e-commerce features to facilitate online transactions.
2.Social Media Integration
Furthermore, social media is an effective tool to interact directly with consumers and expand reach. UMKM can utilize social media platforms. Such as Instagram, Facebook and Twitter to promote products. In addition, it is also to hold campaigns and establish relationships with customers.
3. Use of Digital Advertising
Then, digital ads such as Google Ads and Facebook Ads can be used to target audiences more specifically. Of course based on demographics, location and interests. This can be complemented with OOH Advertising to create an integrated marketing campaign.
4. Utilization of Data and Analytics
Furthermore, OOH Advertising to increase UMKM visibility makes it possible to collect data on consumer behavior. This data can be used to optimize marketing strategies. Then, customize products to market needs and improve customer service.
5. Optimizing SEO (Search Engine Optimization)
Furthermore, by optimizing SEO, UMKM websites can appear on the first page of Google search results. Then, it also increases visibility and the possibility of being found by potential customers. This includes using relevant keywords, creating quality content and increasing website speed.
Incarease OOH Advertising Effectiveness with Digital Technology
OOH advertising does not have to stand alone. With the advancement of technology, UMKM can now combine OOH advertising with digitalization. The goal is to create a more effective campaign.
One example is using QR codes on billboards that direct users to UMKM websites or social media. This allows the audience to interact directly with the brand through their smartphones.
In addition, the use of OOH Advertising digital displays to increase the visibility of UMKM also opens up opportunities. Of course, to display ads that are dynamic and can be adjusted according to context. Such as time, weather or location. Thus, the message conveyed becomes more relevant and attractive to the audience.
For example, an UMKM in the culinary field. They managed to increase sales by 30% after using OOH Advertising. The ads were placed in the center of the crowd.
ttractive and memorable ads make many people interested in trying their products. This success cannot be separated from the integrated marketing strategy. Namely, combining OOH Advertising with promotions on social media and special offers through their website.
So, OOH Advertising is one of the effective ways to increase the visibility of UMKM. Especially when combined with the right digitalization strategy. Take advantage of the visual power and wide reach of OOH Advertising. Thus, UMKM can build strong brand awareness and attract more customers.
Digitalization is an equally important complement in creating a comprehensive and effective marketing campaign. With this complete guide to OOH Advertising to increase the visibility of UMKM, it can optimize marketing potential. In fact, continue to grow in the midst of increasingly fierce competition.
