Videotron is an effective and attractive advertising medium. In order for the results from videotrons to be more satisfying, it is necessary to apply a good creative campaign for advertising. That way, business people can be more profitable when utilizing this advertising media.
Creative Campaign Ideas for Videotron Advertising
Below are some creative campaign ideas that can be a reference when you want to advertise using a videotron.
1. Create Interesting Content
One creative campaign that can be done is to make the content as interesting as possible for videotron advertising. We cannot deny that the attractiveness of advertising lies in its content. Both in terms of visuals and the content of the message conveyed in advertising.
Therefore, create content with a message that captivates while maintaining the attention of the audience. For visual content, you can include attractive graphics combined with dynamic animation.
The combination of message content and attractive visuals makes advertising appear more effective. The results of advertising on videotrons can be more impressive.
In creating interesting content, you can also integrate it with interactive technology. This method is effective to provide an interesting and more memorable experience for the audience.
This is because audiences can access content easily. For example, by utilizing a QR code.
Because it applies the latest technological innovations, audience interaction can be higher. As a result, the positive impact of advertising on videotrons can be even wider.
2. Consider Content Duration
In addition to creating interesting content, make sure to also consider its duration. In this case, it would be nice to create content with a long duration as a creative campaign for advertising.
The duration is able to influence the audience’s focus to understand the content of the advertisement. However, don’t make the content too long.
Too long a duration actually makes the audience feel bored so that they lose interest. This is what makes advertising ineffective.
The same goes for content that is too short. Audiences certainly cannot remember the visuals or the content of the message in the videotron advertisement.
Because the audience cannot understand the advertisement properly, it is just like the wind. For this reason, do not neglect the duration of the content that will be displayed in the videotron advertisement.
3. Implement a Streaming or Looping System
The next creative campaign idea that can also support advertisements on videotrons is the implementation of a streaming or looping system. Basically, this system works like making a playlist.
Therefore, this system can play content on the playlist automatically. Between one content and another there is usually a pause that needs to be set in advance by the user.
The application of a looping or streaming system in videotron advertising allows users to display content as desired and needed. Advertising needs can also be met optimally.
4. Using a Brightness Control System
So that videotron advertising is not boring, there is no need to hesitate to use a brightness control system or known as LED advertising for creative campaigns. This one idea should not be overlooked, especially when installing a videotron that is thick with outdoor areas.
If you don’t pay attention to the brightness control system, then the content in it will not be visible because it is against the sunlight. When adjusting the brightness, you need to pay attention to the level of illumination.
Rather than at night, it requires a higher level of brightness during the day. For example, from 9am to 3pm, you can apply a brightness level of up to 100%.
But for the night from 5 pm to 12 pm, use a brightness level of 40% only. For the remaining time, you can use a 70% brightness level.
In this way, the advertisements on the videotron can be seen clearly. Be it in the morning, afternoon or even at night.
Of course the advertising results are much different if you don’t apply a brightness control system. Even though the audience is quite close to the videotron, they still cannot see the ad content in detail.
5. Location Placement
In creative campaigns, it also relates to the location for advertisements on videotrons. Videotron has a large and tall display.
Therefore, it is necessary to pay attention to where the right location is placed so that the advertising results on the videotron are maximized. In this case, choose a strategic location to place videotron advertisements.
The strategic location itself has a number of characteristics. One of them is in an area that has high traffic.
The area is often passed by vehicles and pedestrians. For example, at the city center intersection.
By placing videotron ads in strategic locations, it can increase the visibility of the content. The content of the advertisement can also be right on target.
After practicing these ideas, don’t hesitate to test and evaluate. This is to assess whether there is anything that needs to be improved or whether it is suitable for broadcast.
After referring to the description above, of course, you can find out what creative campaigns for advertisements on videotrons are. Don’t just know, but also apply a number of ideas. Thus, the results of videotron advertising can be more effective and satisfying.
