Advertising on Jakarta buses is a popular and effective marketing strategy in major cities like Jakarta. Buses in Jakarta serve as a common mode of transportation used by the population every day.
Similar to the Jakarta Regional People’s Representative Council (DPRD DKI Jakarta), which has requested Transjakarta to generate additional income apart from ticket sales (non-farebox revenue). This is achieved by utilizing the exterior of Transjakarta buses for advertising purposes.
Increase Revenue with Advertising on Jakarta Buses
Lies Permana Lestari, the Director of Services and Development, revealed that around 1,000 buses are available for business owners who wish to advertise their products.
Several reasons why advertising on Jakarta buses can be an appealing choice include:
- Wide Reach
Buses operate on numerous routes that traverse various areas of Jakarta. This allows your advertisements to be accessible to a diverse audience from various backgrounds and locations. - Large Visual Expression
Advertisements on buses are usually of a substantial size, providing ample space to capture the audience’s attention with clear messages and captivating images. - Prolonged Display Duration
This provides passengers and pedestrians with the opportunity to read and remember your advertisement. - Diverse Target Audience
Buses, as public transportation, can reach a wide range of demographic groups, from children and teenagers to adults and the elderly. Furthermore, you can tailor your advertisements to the specific target audience you want to reach. - Effective for Branding
Advertising on buses can enhance brand awareness due to consistent and widespread exposure.
Moreover, bus advertisements represent an effective form of out-of-home media that captures the attention of people on the streets. Bus ads are highly conspicuous and easily noticeable by a large audience.
For entrepreneurs, participating in product marketing management is possible by advertising on these trending and attention-grabbing Jakarta buses. Employing unique marketing strategies is expected to effectively reach the desired audience and yield promising revenue.
