Advertising on Jakarta buses is one of the most popular and effective marketing strategies in a big city like Jakarta. Buses in Jakarta are a means of public transportation that is widely used by residents every day.
Likewise, the DKI Jakarta DPRD has asked Transjakarta to get other income apart from selling bus tickets (non farebox). The trick is to utilize the Transjakarta bus body for advertising media.
Increase Income by Advertising on Jakarta Buses
PT Transportasi Jakarta or we know it as Transjakarta offers private company owners to advertise in commercial areas. Starting from bus stops to the bus fleet itself. Lies Permana Lestari as Director of Service and Development revealed that there are 1,000 buses offered to entrepreneurs if they want to sell.
Some of the reasons why advertising on Jakarta buses can be an attractive option include:
- Wide Reach
Buses operate on many routes that cross various areas in Jakarta. Therefore, your advertisement can be accessed by many people from different backgrounds and locations.
- Large Visual Expression
The size of advertisements on buses is usually large. So it provides enough space to grab the audience’s attention with clear messages and attractive images.
- Long Display Duration
Advertisements on buses have a relatively longer display duration compared to advertisements in other media. Like television or billboards that change quickly. This gives passengers and pedestrians a chance to actually read and remember your ad.
- Diverse Target Audience
Buses as public transportation can reach various groups of people, ranging from children, teenagers, adults, to the elderly. In fact, you can customize your advertisement to the target audience you want to reach.
- Effective for Branding
Advertising on Jakarta buses can help increase brand awareness due to consistent and wide advertising exposure.
In addition, advertising media on buses is an effective form of outdoor media to attract the attention of people on the road. Advertisements on buses are very conspicuous and easily visible to many people.
For you entrepreneurs, you can take part in managing product marketing. Namely by advertising on Jakarta buses that are viral and steal the attention of the public in this country. Marketing strategies in a unique way are certainly expected to be right on target and reap lucrative income coffers.
Translated with DeepL.com (free version)
