Your company needs to advertise on billboards in order to compete in an increasingly dynamic market. In today’s digital era, it doesn’t mean that outdoor media has lost its charm. In fact, the presence of billboards in strategic points of big cities is the most effective way to build consumer trust and strengthen brand visibility.
When the digital world feels full of distractions, billboards are present as a medium that cannot be skipped or skipped. Your brand message will be clearly displayed in front of thousands of eyes every day. Isn’t it great when a business that you’ve worked hard to build can be widely recognized and become top of mind?
Here are 5 reasons why it’s time for your business to appear on billboards as part of a big campaign strategy.
unsplash.com
5 Benefits of Billboard Advertising for Companies
Billboard advertising is like greeting thousands of people every day. People who pass by, whether pedestrians, motorists, or public transportation passengers, will continue to be exposed to brand messages without being able to skip or close. This is the advantage of billboards over digital media that can be easily skipped. Imagine if a company’s brand appeared lit up in the middle of the hustle and bustle of the main road. It must give pride and emotional impact to business owners and target audiences.
Here are the benefits that companies can get when choosing to advertise on billboards:
1. Able to Reach Audiences on a Wide Scale
There is no other media that is able to display advertisements to thousands or even millions of people in a day other than billboards. Especially in big cities with heavy traffic, billboards are able to reach people from various backgrounds simultaneously.
Imagine when your business message is plastered in the city center, red light intersections, to elite office areas, then every second there will be eyes that pay attention to it. It’s a great feeling when your brand becomes the talk of the town, even before the audience knows more about the product.
2. Increase Credibility and Brand Image
Advertising on billboards is not only about promotion, but also about building trust. Many studies show that advertisements in outdoor media tend to be more trusted than advertisements on social media.
When a brand is able to appear on a large and exclusive billboard, a professional impression is immediately attached. Audiences will also trust it more easily because this media is considered expensive, exclusive, and not arbitrary. So it’s no wonder that the world’s big brands still routinely use billboards even though the digital era has become rampant.
3. Unskippable Media
One of the advantages of billboards is that they cannot be skipped. Unlike online ads that can be ignored or closed in just a few seconds, billboards stand tall, permanent, and continue to broadcast your brand message 24 hours a day.
Especially if the visual design is interesting, creative, and contextual. Audiences who were originally just passing by may stop for a moment because they are interested in the message displayed. This moment is very valuable because it will strengthen irreplaceable brand recall.
4. Flexible in Location and Duration
Advertising on billboards is now much more flexible than it used to be. Many vendors provide daily, weekly, and even monthly rental options. In addition, the location points of billboards also vary greatly. Starting from business centers, tourist areas, educational areas, to busy road intersections.
This allows companies to choose advertising locations according to the target audience. For example, automotive brands can choose billboards around gas stations or toll roads. Meanwhile, fashion brands can utilize billboards in shopping centers. This strategy is very effective for accelerating conversions and increasing exposure.
5. Massively Increase Awareness and Brand Recall
It is undeniable that billboards are one of the most effective media for building brand awareness. With a wide reach and consistent broadcast intensity, billboards are able to make advertising messages firmly embedded in the minds of consumers.
When audiences often see your brand in various parts of the city, a positive image will slowly form. In fact, when they are faced with a choice of similar products, your brand name will come to mind first. This is the power of billboards that are often considered simple, but the impact is huge.
There is a sense of pride and happiness when you see a brand that was built with struggle. Finally standing in line with big brands on highway billboards. A proof that the business is worthy of being taken into account.
Your company needs billboards not just to display advertisements, but to build a strong image, reach more audiences, and increase market confidence. Outdoor media such as billboards are an effective solution in the midst of today’s fierce competition, especially in big cities with a lot of activity.
With various benefits of advertising on billboards such as reaching a wide audience, increasing brand credibility, being unskippable, flexible, and building strong brand recall, billboards deserve to be included in your business marketing strategy. Don’t let your business fall behind just because it’s too focused on the digital world. It’s time to go outdoors, prove that your brand can be recognized and loved by the public. Find out more about strategic OOH locations in each city to support your brand visibility now!
