Big sports events are always eagerly awaited, every sport always has its own fans. Starting from Basketball, Tennis, Golf, Badminton, Rugby, until in the near future a major world football event will be held. 2022 World Cup in Qatar.
Based on data obtained from itechmagazine, the EURO 2020 finals alone managed to attract an audience of up to 31 million viewers on the BBC, and the 2021 Champions League finals as many as 700 million viewers watched the match from all over the world.
From the 2018 World Cup event, it managed to attract a total of 3.572 billion spectators from all over the world. WOW..!! with the age range of the audience starting from the age of 4 years.
No wonder many big brands use the world cup event as a place to introduce their products to the world. from Food to Cars. One of them is McDonalds, this fast food restaurant brand uses the 2022 World Cup as a promotional event and increases their Brand Awareness with attractive promo promos related to the 2022 World Cup.
McDonalds uses outdoor advertising to convey promotional promotions throughout the 2022 World Cup event, here are some appearances of Ads in McDonalds outdoor advertising media with the Scratch & Win campaign:
Source : insiteooh
