The platforms used to promote products or services nowadays are diverse, ranging from offline to online, offering various types of choices. One of the advertising media that can be considered with beneficial outcomes for businesses and brand positioning is advertising on ships.
Transportation advertising proves to be effective in enhancing brand awareness among various demographics. Advertising through transportation media, including ships, is a form of marketing strategy that allows users or companies to place advertisements on transportation vehicles.
Reasons to Advertise on the Doro Londa Ship
Outdoor advertising companies can promote products and services offline through transportation modes, such as ships. The conveyed advertisements can be customized and taken to various locations for promotion.
Here are the reasons why advertising on the Doro Londa Ship can be beneficial:
- More than 20 branding locations inside and outside the PELNI Ship area.
- Passenger journeys on the ship last from 1 up to 12 days.
- Passenger capacity ranges from 500 to 3000 individuals in a single voyage.
- PELNI passengers consist of nearly 100% different individuals each year.
- PELNI owns 26 passenger ships with carrying capacities ranging from 3000 to 5000 pax. In 2019 (pre-pandemic), the total number of passengers was 4,808,716.
- The ship’s long journeys, some up to 7 days, coupled with a lack of entertainment options, make passengers more attentive to advertisements displayed on installed media.
Benefits of Advertising on Ships that Benefit Businesses
With high impressions, users can obtain high leads and awareness. There are various advertising media that can be utilized to promote products. Proper advertising can reach potential customers and help drive their purchasing decisions.
- Customizable Advertising Demand
The benefits of advertising on ships for businesses and brand positioning include the ability to easily tailor advertising materials.
- Reaching a Broader Target Audience
Promoting products on ships provides a broader reach to target audiences that may be difficult to reach through other means. Ships attract many people as a mode of transportation, and their long operational and sailing times facilitate reaching the target audience.
- Increased Recall and Brand Awareness
Expanding the reach of advertisements can boost awareness of the promoted brand. Selecting ships with the same route can further enhance brand recall. Moreover, it can also support organic word-of-mouth marketing.
Brand Positioning – Understanding its Meaning
Brand positioning involves the process of establishing a company’s brand in the minds of its customers. It goes beyond just creating a fancy logo or tagline; brand positioning is a strategy used to differentiate a company’s business from its competitors. It involves forming brand associations with customers to make them perceive the brand in a specific way. This strategy, in turn, affects customer loyalty and consumer-based brand equity. Advertising on ships with beneficial outcomes for businesses and brand positioning indirectly contributes to increased brand awareness and other factors that impact business profits.
Types of Brand Positioning
Not all brand positioning strategies have the same goals. The process and strategies depend on the services, products, and industry sector of the company. Here are some types of brand positioning strategies to be understood:
- Convenience-based positioning, commonly used by large companies, emphasizes the convenience of their products or services over competitors’.
- Quality-based positioning focuses on highlighting the quality or excellence of a company’s products. This often comes with premium pricing.
- Price-based positioning encourages companies to set unique prices for their products, attracting a large customer base.
Benefits of Brand Positioning
Advertising on ships that benefit businesses and brand positioning can be a strategy to capture customer interest. Brand positioning offers several benefits that can advantage companies, such as:
- Increased customer loyalty.
- Helps analyze competitors.
- Assists in determining appropriate pricing and product quality.
- Effectively filters customer aspirations and needs.
- Encourages the creation of a strong and desirable brand image.
Understanding and considering these points will significantly aid in implementing suitable positioning strategies in conjunction with the benefits of advertising on ships for businesses.
