The best outdoor advertising strategy continues to grow rapidly in recent years. Innovation in increasing brand awareness is a challenge in itself to create creative relationships in product marketing. In the modern era, one of the increasingly popular and widely relied upon digital promotion methods is the use of videotrons and digital billboards.
Outdoor advertising is a form of advertising displayed in open areas, such as on roads, shopping centers, and other locations. The target market of these ads includes people who are outdoors, such as road users, mall visitors, or vehicle passengers.
You may recognize this type of outdoor advertising as traditional advertising, which is usually in the form of banners or billboards. However, along with the development of technology, outdoor advertising (OOH) is now more varied and innovative, offering a variety of formats that are more attractive and effective.
As such, you can now find different types of outdoor advertising that are more engaging and interactive, such as digital billboards, videotrons, and transit advertising on the street. In addition, some OOH ads also utilize augmented reality technology, which makes them more immersive and attention-grabbing for audiences. This approach not only increases engagement, but also provides a more engaging experience for the audience.
The Importance of the Best Outdoor Advertising Strategy Using Videotron and Billboard in Jakarta
Branding products with attractive advertisements is one of the creative ways to introduce products to the public. In this modern era, technological developments continue to increase, making various aspects of daily life easier, including in the field of advertising.
Innovations in advertising, such as utilizing videotron and digital billboard media, provide a number of advantages. Apart from increasing visual appeal, these two media allow for a wider and more diverse audience reach. Here are some of the advantages of using videotrons and billboards in Jakarta.
Understanding Videotron and Billboard as the Best Outdoor Advertising Media
Although both function as a means to increase brand awareness, videotrons and billboards have significant differences. Jakarta, as the largest and busiest city in Indonesia, with heavy traffic every day, is a strategic location for businesses to place advertisements to brand their products.
To ensure the right choice of advertising media, here is an explanation of videotron and billboard that you need to know.
Videotron
Videotron is one of the best outdoor advertising strategies that uses LED screens to display advertising content digitally. This media is able to present a variety of dynamic and interesting visual content, such as videos, animations, and other moving images. Usually, videotrons are installed in strategic locations such as business areas, shopping centers, crossroads, community centers, and bus stops.
The main characteristic of advertising through videotrons is that they are interactive, attractive, and always up-to-date. Examples of its use include advertisements for new product launches through short interactive videos, as well as discount promotions packaged with animation.
Billboard
Billboards are one of the best outdoor advertising strategies that are also very effective in Jakarta. This system usually displays advertisements in the form of images and text designed to attract attention and spark public curiosity. Billboards are often found in crowded places, such as on the edge of highways, city centers, and around large buildings.
Although it is more static than videotron because it does not display moving images or videos, Billboard still has its own advantages. The ads displayed tend to be short, concise, but very effective in building brand awareness among the public.
Examples of Billboard use include corporate campaigns with short slogans, announcements of superior products or new services, to product branding such as beverages, clothing, food, or automotive.
Advantages of Using Videotron and Billboard Advertising Strategies
Compared to conventional advertising, videotrons and billboards have the advantage of attracting audience attention more effectively. They are time-independent, can operate throughout the day, and have higher visual appeal. This makes them capable of captivating audiences more easily and efficiently.
Some other advantages of using these advertising media as the best outdoor advertising strategy include:
1. Broader Advertising Reach
Digital media has the ability to reach promotional services more widely and effectively. Strategic and precise placement will further maximize the value of the promotion offered.
Generally, videotrons and billboards can be easily found in various public infrastructure facilities, shopping centers, and other important buildings. The presence of these advertising media in strategic locations ensures that the message conveyed can reach a larger and more diverse audience.
2. Continuous and Unlimited Time Viewing
The best outdoor advertising strategy using videotrons and billboards is indeed profitable. The automatic ad serving process allows product advertisements to be shown repeatedly, which can maximize advertising effectiveness. In this way, people can get to know the products offered, as well as arouse curiosity.
This consistency in ad serving is very important, as the more often the audience is exposed to the advertising message, the more likely they are to receive and remember the information. This in turn can increase the chances of the product being accepted by the wider public.
Outdoor Advertising Strategy in Jakarta with Videotron and Billboard
Success in advertising has a significant impact on product sales. To maximize the use of videotrons and billboards, here are some tips that need to be considered:
1. Strategic Location is Key
Choosing a busy location and an attractive vantage point is the key trick. Placing ads in high-traffic areas will ensure they are seen by more people. This will increase the effectiveness of the ad’s performance and help the product brand be better recognized by visitors.
2. Precise, Concise Information and Attractive Visualization
Make sure the information conveyed on Videotron and Billboard is short, concise, and interesting. Balanced and interesting content will arouse audience curiosity about the advertisements displayed. Thisoutdoor advertising strategy is effective in delivering messages through creativity and attractive visualization.
With the growing digital era, marketing has become more dynamic and effective. The best outdoor advertising strategy that uses videotrons and billboards in various crowded areas in Jakarta aims to maximize product recognition to audiences through attractive and sustainable visualizations.