In Indonesia, the use of billboards for advertising promotion purposes is increasingly popular. These billboards can be seen by many people when they pass through the main roads, with sizes that are generally quite large.
Billboard is a form of outdoor advertising which is also known as OOH advertising (Out of Home Advertising). Billboards are used to promote various products, services, and campaigns. Its striking design makes it able to attract the attention of road users. Then, what are the benefits that can be obtained from using billboards for promotion?
Advantages of Using Billboards for Advertising Promotion
Billboards are outdoor advertising media in the form of large boards that are often placed in strategic locations, such as the edge of major roads or road intersections. Billboard advertisements usually contain images and text designed to attract attention, using high poles so that the content can be seen clearly from a distance.
Apart from advertising products or services, billboards can also be used to display posters or as campaign media. Its advantage lies in its high visibility, making it effective in reaching a wider audience.
Billboards are generally rectangular in shape and made of various materials such as metal, wood, or fabric. The front is usually equipped with interchangeable images and text, while the back is usually permanent.
Along with the development of technology, billboards have now experienced innovation with the use of large digital screen panels on the front, which allows the display of moving images.
This innovation provides various advantages in the use of billboards for advertising promotion, including increased visual appeal and the ability to deliver dynamic messages.
Cost-Effective
One of the biggest advantages of billboards is the relatively affordable cost compared to the number of impressions that can be obtained. Especially when placed in high-traffic locations.
Visibility
In the world of advertising, size does matter. One of the main advantages of using billboards is their large size, which allows them to reach a large number of consumers.
The smallest billboards, known as ‘posters,’ usually measure around 12 feet by 24 feet. The largest ones can be up to 20 feet high and 60 feet wide. Their large size makes billboards highly visible even from a distance, catching the attention of motorists, especially on motorways where there is often a lack of other things to see.
Always On
Advertisements on the internet, TV and radio may look appealing with their digital glamour. However, these adverts are only visible if consumers choose to switch on their devices.
In contrast, billboards for advertising promotions are always on, providing 24/7 exposure with no option for consumers to switch off. Research shows that 71% of people consciously look at billboards while driving, and many of them note important information such as the name of the company or the services offered.
Location
Location is key to success in billboard advertising. One of the great advantages of using billboards is the flexibility in choosing a location. A well-placed billboard advert can reach not only motorists, but also pedestrians, cyclists and public transport users.
Billboards placed in high-traffic areas can provide geographical benefits, such as providing directional information that can encourage potential customers to visit your business.
Audience Diversity
Billboards for advertising promotion offer a unique opportunity for businesses to reach a wide and diverse audience. While other advertising methods may be more effective for targeted advertising, billboards can reach consumers that you may not have known before and who may need your product or service.
On motorways, billboards are seen by different types of motorists, from local commuters to visiting families. While smaller posters on local roads can attract more local consumers.
More Exposure
Another advantage of using billboards is the level of exposure it offers, even in a world full of screens. There are many people who spend at least an hour a day in a car.
This means there is a great opportunity for consumers to see your billboard more than once. This repeated exposure can increase brand awareness, build consumer trust, and attract new customers.
Bigger Impression
Billboards for advertising promotion remain a type of advertisement that consumers notice, trust, and remember. In cities with dense populations, billboards can reach a large number of people, creating a bigger impression and increasing sales potential.
Increase Sales
One of billboards’ greatest assets is their ability to boost sales and expand your profit margins. Billboards can encourage impulse purchases and entice consumers to visit your business after seeing your advert.
Digital Options
While traditional billboards remain relevant, newer digital versions provide more creative options for advertisers. Digital billboards can display dynamic messages and grab consumers’ attention with features such as LED displays and playable videos.
Challenges of Using Billboards for Promotion in Indonesia
Billboards in Indonesia are still used for conventional promotions. But with the rapid development of digital technology, the future of billboards will likely involve the integration of more advanced technology. Currently, one of the emerging innovations is billboards for interactive advertising promotions that can communicate directly with users.
Despite offering the potential for exciting innovations, the billboard industry faces several challenges. Firstly, regulation and licensing are the main obstacles as rules vary by region regarding the placement and size of billboards for advertising promotions, which can limit flexibility. Industry players need to monitor regulatory changes to remain compliant.
Secondly, competition with digital media such as advertising and social media is intensifying, making the integration of billboard campaigns with digital marketing strategies essential to remain relevant and effective.
Ad production and placement costs, especially on digital billboards, are also increasing, so advertisers must ensure adequate ROI by utilising technology and data analytics to measure campaign effectiveness.
In addition, changes in consumer behaviour due to technological and lifestyle developments require constant adjustment of advertising strategies. Market studies and data analysis are key to dealing with these changes.
Lastly, privacy issues are a major concern with the increasing use of technologies such as AI, so advertisers must be careful in the collection and use of data to maintain audience trust.
Billboard Services
With technological innovations and changing market roles, billboards for promotion offer great opportunities. However, advertisers must be prepared to face various challenges. Understanding these benefits and challenges will help advertisers design relevant and effective promotional strategies using billboards.
Rebound Ads is here to help potential advertisers who want to utilise billboards for advertising promotions to offer their products or services. With this service, the promotion process becomes easier and more targeted. For more information, visit the official Rebound Ads website.
