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Bogor Kujang Ornament Videotron: An Aesthetic Advertising Media Solution

Bogor Kujang Ornament Videotron: An Aesthetic Advertising Media Solution

10 Oct 2024

The Bogor kujang ornament videotron is quite an interesting innovation. With the kujang design, they are able to represent the identity of the culturally rich city of Bogor. On the other hand, as a digital advertising medium, videotrons offer various conveniences and efficiency in delivering promotional messages.

Through unique and informative shows, they not only grab the attention of road users. But they also transform into an effective educational tool for the wider community. This can indirectly make a positive contribution to the development of a more aesthetic advertising world.

Bogor Kujang Ornament Videotron

Get to Know More About the Bogor Kujang Ornament Videotron

In the digital era like now, the need for attractive and effective advertising media is increasing. Especially nowadays, consumers are faced with various kinds of information and promotional impressions every day. So to attract attention optimally, advertisements must be more creative and innovative.

In this case, videotron comes as more than just an ordinary billboard. Videotron adopts a large digital screen that functions to display various kinds of advertising content. Whether in the form of videos, images, animations or text.

This screen is generally made of thousands of LEDs (Light Emitting Diodes) arranged in such a way as to produce bright and clear images. Even when we look from a long distance though.

One example of aesthetic videotron advertising media that is now the center of attention is in Bogor City with kujang ornaments. The videotron made by professional advertising service Rebound Ads prioritizes the concept of City Friendly Advertising or CFA.

In other words, the rows of videotrons on the side of the road do not just function as promotional media. But it is also able to become part of the local cultural identity by highlighting the distinctive kujang ornament design.

The kujang itself is a traditional Sundanese weapon that has philosophical meaning and high historical value. It has a unique shape like a kris, curved with a pointed tip and a hollow back.

The presence of the Bogor kujang ornament videotron provides a local touch that can build an emotional connection with the community. So that advertising messages are more easily accepted. In addition, there are many advantages of this advertising media if we compare it with traditional platforms. The advantages are as follows.

  1. Able to Accentuate City Aesthetics

Kujang is closely related to the city of Bogor. In fact, Tugu Kujang has become one of the icons in the Rain City. This shows how important the kujang is to the people of Bogor. They are also a representation of Pasundan cultural identity.

Through the design of the kujang ornament on the videotron, it certainly provides high aesthetic value. This makes the videotron not only displays advertising impressions, but also beautifies the surrounding environment.

  1. Means of Advertising as well as Education

Videotrons are capable of displaying moving content with bright colors. This makes it more eye-catching than static billboards. This allows the advertising message to be more easily received by the public.

In addition, the presence of the kujang ornament on the side of the videotron can be a means of education. The reason is, although it is quite famous as a traditional weapon, it turns out that many young people do not know about the kujang.

The presence of the Bogor kujang ornament videotron can certainly effectively help introduce this weapon to a wide audience. That way, it will be easier for people to recognize and even make citizens continue to remember local culture.

  1. Supports Various Content

Videotrons allow advertisers to change content in real-time. This provides the flexibility to customize advertising messages according to specific times and conditions. Whether in the form of images, video shows, animations or just text. So that the advertising content will be more relevant to the audience.

  1. Wide Reach

The kujang ornament videotron is located along Jalan Raya Pajajaran Bogor, West Java. This is one of the main roads in Bogor City. Jalan Raya Pajajaran connects the city center with several surrounding areas. Call it North, Central and East Bogor.

Jalan Raya Pajajaran is also one of the roads that is heavily traveled by vehicles, especially during rush hours. Located in a strategic location, the kujang ornament videotron can reach many people in a relatively short time.

  1. Guarantees Cost Efficiency

The initial installation cost of these videotrons may be relatively high compared to traditional billboards. However, the ability to update content quickly and cheaply makes it more efficient in the long run.

6. Promising Business Potential

Finally, the presence of this Bogor kujang ornament videotron opens up very promising business opportunities. For business people, videotrons can be an effective promotional tool. Especially in order to increase brand awareness and sales.

Meanwhile, for local governments, this videotron can function for various things. For example, conveying public information to promoting the tourism potential of Bogor City. With interactive features that can be added, such as quizzes or voting, videotrons are also able to increase community engagement. This makes for a stronger advertising experience.

Overall, kujang ornament videotrons are an effective advertising media solution. Moreover, they can also enrich the visual experience in public spaces. It is the best choice to create a greater impact and memorable for the audience.