Everyone’s creative abilities are different. Especially how they understand an advertisement on an OOH billboard. Given that not all ads have a good and correct wording.
Sometimes it is funny and adorable but if it is difficult to understand it will be in vain. So that the choice and placement of words must be considered carefully.
Using the DOOH system will make it easier for anyone who sees an LED screen wherever they are to be interested in an advertisement. Of the many advertising categories, DOOH is the best in digital advertising with its popularity. This is a creative idea to build a brand or brand in a short time.
Get to know DOOH’s Creative Ads
Maybe most people still don’t understand the advertising system using DOOH. . However, before placing an ad, it is better to pay attention to the understanding of the general public.
Some of you are certainly still curious about how DOOH can hit all audiences who see it through the screen. In Australia, there are quite a number of companies or industries that use this advertising system. Because DOOH is able to push creative abilities into famous advertisements.
“This is the first time we’ve been able to intuitively measure the media’s mind. It’s even now possible to incorporate quite creative use of evolutionary strategies. In these ads there is evidence that content creators have increased their effectiveness.” Zavecz said.
He also added that the discovery of several important trips related to frequency. Don’t forget the role that was given to OOH’s creative ads. This will increase advertising through OOH.
Meaning of Placement of Words in Ads
The existence of this creativity makes that static advertising will work well. The purpose of the ad will be achieved to the maximum. So that the message from the ad will also reach the audience quickly.
Not only that, Zavecz also said that the DOOH will make the public better understand the ads that are displayed. Because the advertising communication system will provide new information. This makes the process of advertising a brand easier.
In making ads, it’s a good idea to always learn the right word placement. For example in the word Bekasi Baru, Bekasi Clean. If the position of the city of Bekasi is side by side, not everyone can understand how to read it.
OOH creative advertising needs to be well thought out. You as someone who is creative should be able to consider this. Don’t let people misinterpret the ad.
In making advertising it takes a high creativity. This is what underlies the skills and procedures for word placement to be important. This should be reviewed and addressed so that the public can understand it well.
Peeling OOH Ability Scientifically
Furthermore, related parties have also explored DOOH’s ability to change the encoding of left and right brain memory. This is known as the neurostate. So that it will show everyone about their creative development.
This will help everyone to build new memories. In the end it will push ummatf for all advertising that occurs.
Tom Donald, head of Strategy Royals, also had a Coopers work included in the study. So his findings change the way OOH is used.
OOH impact
Apparently OOH’s creative advertising has a good impact on the memory of the audience. This should be based on creating attractive advertisements and strategies. So that it can provide evidence that DOOH or OOH work optimally.
Basically OOH is a medium of awareness. Has a speed and flexibility in delivering advertisements. So that the process can run optimally without having to reduce and change advertising procedures.
Advertising Research
Basically this research on DOOH or OOH is to show that advertising can be done in various ways, one of which is advertising using dynamic DOOH which will have a positive impact from time to time. This will also affect the fame of a brand.
Now it has been proven that a quality advertising system will make an impression on the audience. So that the increase in the brand will depend on the ads that are displayed. Of course an advertisement must be short, concise, and clear.
Especially if the ad is displayed on a large screen. With various advertising needs, it certainly encourages everyone to glance at these ads. Not to mention the fact that there are advertisements that are displayed in an interesting way, impressing everyone and trying to remember them.
OOH creative advertising is one way to determine the success or failure of a brand. Make sure that you can choose a profitable advertising system.
Photo source: https://www.instagram.com/p/CSp7De7rzfn/?utm_medium=copy_link
