Outdoor advertising, or Out-of-Home (OOH), has proven to be one of the most efficient methods of delivering messages to consumers in public spaces. This medium gives brands the opportunity to reach audiences in various situations, such as when they are walking down the street, waiting in line, or traveling on public transportation. The presence of OOH and the wide range of outdoor advertising types can enhance brand awareness and create a lasting impression.
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10 Types of Outdoor Advertising You Need to Know
Outdoor advertising, or OOH (Out-of-Home), is a type of media designed to reach consumers in public places such as streets, shopping centers, or transportation modes. This type of media is divided into two main categories: static advertising, which is the classic form, and digital advertising, which is increasingly advanced thanks to technology.
Here are 10 types of OOH advertising along with their explanations:
Billboards
Traditional advertising, also known as classic OOH, is a large, static medium designed to be seen from a distance of about 15 meters. These ads are typically placed in high-traffic areas, such as main roads. Billboards have high visibility and can last a long time, making them an efficient and cost-effective advertising option.
WALLSCAPES
These ads come in various sizes, from large for high visibility to smaller for limited advertising space. Wallscapes, or large vinyl posters, are placed on walls in busy areas, providing high visibility and a significant impact.
Murals
Next are murals. Murals are often hand-painted and offer creative designs for long-term use. This medium is effective for reaching audiences in residential areas or locations with limited advertising space.
Posters
Posters, both static and digital, are designed to convey brand messages in line with local culture and audiences. Typically placed on highways or near stores, posters are often used for seasonal campaigns, local promotions, or introducing new products. With a budget significantly lower than other traditional advertising methods, posters are a cost-effective choice for boosting local brand awareness.
Billboards
This type of outdoor advertising is familiar to many people, often seen on roads. This is understandable, as billboards are frequently used to convey messages for businesses, organizations, or specific groups. Various types of billboards can be used to expand brand awareness among the public. With their large size, these billboards are highly attention-grabbing.
Billboards also use materials such as wood, metal, and fiberglass. The advertising material used is in the form of banners or posters with eye-catching images. As a result, the presence of billboards does not interfere with the safety and comfort of people around the road.
Videotron
Videotron is an example of the latest development in outdoor advertising. This OOH advertising uses advanced technology to make promotions more eye-catching. Videotron is an outdoor advertising medium that displays products in video format. These videos will be played continuously according to the agreement between the user and the advertising company.
Although it makes promotions more appealing to the audience, users must still create engaging video content for this videotron. If the video is not presented well and lacks an engaging story or advertising text, the promotion may be ignored by people.
Based on their categories, videotrons can be divided into several types. For those wishing to use this medium, users can advertise on indoor videotrons, such as in buildings, or on outdoor videotrons, such as those installed on tall buildings.
Megatron
The popularity of videotrons often leads people to misunderstand the type of megatron advertising. Both megatrons and videotrons are often considered similar. However, there are differences between the two. Users can find differences in the size of these two types of outdoor advertising. Megatrons are much larger than videotrons.
Transportation Advertising
Transportation advertising comes in various forms. Advertising on transportation modes is not limited to two-wheeled vehicles. Users can also see transportation ads on car bodies, trains, buses, or planes covered with product stickers.
Pylon Sign
Have users ever seen a tall, large signboard by the roadside with the name of a company or store? If so, that is an example of a pylon sign. A pylon sign functions as a directional sign used in outdoor advertising. Typically, these signs are used by companies to indicate the direction or location of stores and offices.
Vending Machine Advertising
Vending machine advertising is a new innovation in outdoor advertising. This technology emerged alongside advances in machine learning and artificial intelligence. By renting a vending machine, users can not only promote products on the machine’s surface, but also sell products directly without the need for sales staff.
Vending machine advertising media is quite advanced. Using the latest and innovative technology, users can sell products with the help of the technology within the machine. In the future, consumers will only need to make payments according to the instructions on the machine and select the items they wish to purchase from the vending machine.
Here are 10 types of outdoor advertising that can be understood. By using OOH advertising appropriately and in line with needs, a personal brand will be widely recognized by the public. Hopefully, this is helpful!
