We must create ideas that are unique and certainly different from existing advertisements. Whether it’s advertising in the form of online ads found on social media or offline ads. Because we have to make the ad as interesting as possible to get people’s attention.
That way the purpose of the advertisement can be truly achieved. Ads can be delivered well and able to reach many targets. That way, of course, advertising is really effective and not in vain in installing it.
Advertising Media in Bogor Combined with Traditional Culture Typical of West Java
One of the advertising media that is widely used by the public is billboards. Billboard is one of the outdoor advertising media in the form of a large board. Billboard advertising media is usually made of aluminum frames or other materials such as glass, metal, and the like.
The size of the billboard is quite large and high and is installed in a crowded place. Usually, advertisements that appear only use brief text with clear images. We can find billboards in various places such as on strategic roadsides.
Billboards are certainly also often found along the roads of big cities. For example, in Jakarta there is Sudirman-Thamrin which is very interesting and beautiful and has even become a tourist destination for the community. There are many billboards that are neatly arranged and not disturbing.
But unfortunately not all billboard arrangements along the road are completely neat like in Thamrin. Not a few billboards in Jabodetabek and advertising media in Bogor are in the wrong location. So that the billboard only reduces aesthetics and even harms the environment.
Moreover, the maintenance of the billboard also seems neglected. This certainly makes anyone who passes by will not be interested in the advertisements that appear on the billboard. So it feels like a waste to place an advertisement because it is unable to attract an audience.
City Friendly Advertising
The construction and placement of billboards is also not only concerned with strategic locations. But also have to take into account what to do on the billboard itself. Besides that, you also have to think about what other benefits can arise through these advertisements.
Here the concern of advertising service providers is also very important and necessary. Concern for maintaining the environment and taking into account the impact that can arise from the placement of outdoor advertising such as billboards and other advertising media.
This can be referred to as City Friedly Advertising or CFA which is the idea of one of the outdoor advertising media service providers in Bogor City, Rebound Ads. City Friendly Advertising does not only prioritize the importance of advertising products.
However, it also thinks about outdoor advertising that is more environmentally friendly. Not only that, but it can also spoil the eyes and remain fully functional. So that the installation of billboard advertising and the surrounding environment can support each other and not harm.
Example
One example of a breakthrough in City Friendly Advertising is the Bogor Kujang Ornament LED Videotron. This very unique LED is located on Jalan Raya Padjajaran, Bogor, West Java. This media prioritizes aesthetic value while still delivering advertisements very well.
This LED looks very interesting because Rebound Ads as an advertising service provider combines it with traditional West Javanese culture. As the name implies, this advertising media in Bogor LED Videotron Ornaments Kujang Bogor uses kujang-shaped ornaments on each Videotron.
In addition to attracting the attention of the audience, the existence of this kujang ornament can also introduce and educate the passing public about traditional weapons in West Java. It can also symbolize the pride of West Java residents regarding these weapons.
This videotron also introduces traditional culture to residents outside West Java and to young people who have forgotten culture. Its existence, although only as an ornament, will make citizens continue to remember about culture.
In addition, advertising media in Bogor LED Videotron Ornaments Kujang Bogor can also add aesthetic value or beauty of the city. Especially along the road where this Videotron is installed. This is of course also the local residents will be more entertained by the unique Videotron. They will not only be disturbed by advertisements plastered along the road. So the community can accept it well and not cause problems.
For the advertiser or product, of course, it will also benefit. Because Videotron managed to attract the attention of many people who passed by. So that the product or service can be increasingly famous and ultimately can increase revenue.
Thus, the use of advertising media in Bogor with traditional culture will benefit many parties. So it would be better if the Videotron installation started using the CFA concept.
