Sales with OOH advertising is a fairly effective and efficient way for business owners. There are many types of media to promote products and services widely. So that it is easily and quickly included through certain promotional media.
Most people are still unfamiliar with OOH promotion. Even though the way of promotion with this one step is actually more and more people use. OOH or out-of-home is one of the promotional media for billboards or others.
In today’s digital era, conventional billboards are increasingly less effective. Technological advances bring significant changes with the emergence of digital advertising that is widely applied outdoors or OOH (Out-of-Home).
Digital advertising offers advantages such as better analytical data and can be updated live. With these features, you can customize your ad content in real-time and get more accurate information about the effectiveness of your campaign.
Here is a further review of the benefits and implementation of digital advertising in OOH marketing strategies.
Make More Sales with OOH Advertising
Outdoor advertising (OOH advertising) remains one of the effective marketing tools to reach mass consumers. With the right placement and creative design, OOH can be a sales spike trigger for businesses.
Outdoor advertising (OOH) can serve as an effective medium in sales strategy. To reach the target audience, you need to consider several approaches. OOH includes various media that can be found outside the audience’s homes, such as billboards, bus stops, stations, airports, and trains.
Since many activities are done outdoors, OOH is especially relevant. With today’s technological advancements, outdoor advertising can be more targeted in attracting the attention of potential consumers. Outdoor digital media offers bright and dynamic visuals, allowing the display of various images for a single client without the need to change content frequently. Here are some OOH promotional media services, among others:
Billboard
Sales with OOH Advertising can utilize billboard media as one of the most common and effective forms. Imagine a large poster placed in strategic locations such as highways, city centers, or near shopping centers.
Billboards have the main purpose of visually conveying a promotional message to a very wide audience. This message can cover anything from brand recognition and brand image reinforcement, to the promotion of a new product or service, a special event, or a specific idea campaign.
Billboards are capable of reaching thousands of people every day, especially in high-traffic locations. Their large size makes them very conspicuous and difficult for people to ignore.
With attractive designs and short messages, billboards can leave a memorable impression. An effective billboard can encourage people to visit a store, website, or take other actions.
Digital Screen
Digital screen is an effective tool to display visual content in digital format. In simple terms, sales with OOH advertising using digital screens can be likened to large screens installed in public locations. Its function is to convey information to the public.
One of the advantages of digital screens is their ability to update content quickly and easily. This allows advertisers to customize the message or information delivered in real-time, according to current needs and situations.
Digital screens allow simultaneous display of messages and can be customized to specific times and events. Some digital screens are equipped with interactive features such as touch screens or motion sensors, which allow direct interaction with users.
The content displayed on digital screens can be in the form of videos, animations, or even interesting games, thus attracting consumers’ attention in a more engaging way. In addition, digital screens also allow tracking of the performance of the ads or information displayed, making it easier to evaluate the effectiveness of the campaign.
