We need to create unique and distinctive ideas for advertising that stand out from existing ads, whether in the form of online ads on social media or offline ads. These ads should be made as attractive as possible to grab the attention of the public.
By doing so, the purpose of placing these ads can truly be achieved. The ads can be conveyed effectively and reach a wide target audience. Thus, the ads will be truly effective and not wasted in their placement.
Combining Media Advertising in Bogor with Traditional Culture of West Java One of the advertising media widely used by the public is billboards. Billboards are outdoor advertising media in the form of large-sized boards. Billboards are usually made of aluminum frames or other materials such as glass, metal, and the like.
Billboards are quite large and tall, and they are installed in crowded places. Usually, the ads displayed on billboards only use short messages with clear images. We can find billboards in various places, such as strategically located on the roadside.
Billboards are often found along the streets of big cities. For example, in Jakarta, there is Sudirman-Thamrin, which is very attractive and beautiful, even becoming a tourist attraction for the public. There are many neatly arranged billboards that do not disturb the aesthetic appeal.
Unfortunately, not all billboard arrangements along the road are perfectly organized like in Thamrin. There are quite a few billboards in the Jakarta-Bogor-Depok-Tangerang-Bekasi (Jabodetabek) area and advertising media in Bogor that are located in inappropriate places. As a result, these billboards not only diminish the aesthetic value but also harm the environment.
Moreover, the maintenance of these billboards is often neglected. This makes anyone passing by uninterested in the ads displayed on the billboards. Thus, it feels like a waste to place ads that are unable to attract the audience.
City Friendly Advertising
The development and placement of billboards should not only prioritize strategic locations but also consider what needs to be done with the billboards themselves. Additionally, other benefits that can arise from outdoor advertising, such as billboards and other advertising media, should be taken into account.
Here, the concern and involvement of advertising service providers are crucial. They need to have a sense of responsibility for maintaining the environment and considering the potential impact of outdoor advertising placements, such as billboards.
This can be referred to as City-Friendly Advertising or CFA, which is the idea of one of the outdoor advertising service providers in Bogor, namely Rebound Ads. City-Friendly Advertising not only prioritizes the purpose of advertising a product but also considers environmentally friendly outdoor ads.
Moreover, it aims to please the eyes while fully serving its function. Thus, the placement of billboard ads and the surrounding environment can mutually support each other without causing harm.
Example
Image Source by Rebound Ads
One example of a City-Friendly Advertising breakthrough is the LED Ornament Kujang Bogor. This unique LED is located on Jalan Raya Padjajaran, Bogor, West Java. This media emphasizes aesthetics while effectively delivering ads.
The LED is visually captivating because Rebound Ads, as the advertising service provider, combines it with the traditional culture of West Java. As the name suggests, the Bogor LED Ornament Kujang utilizes kujang-shaped ornaments on each Videotron (large video screen).
In addition to attracting the audience’s attention, the presence of the kujang ornament can also introduce and educate passersby about the traditional weapon of West Java. It can also symbolize the pride of West Java residents regarding this weapon.
This Videotron also introduces traditional culture to residents from outside West Java and to young people who have largely forgotten about their culture. Even though it is only an ornament, its presence will keep people remembering the culture.
Furthermore, the Bogor LED Ornament Kujang media advertising also adds aesthetic value and beauty to the city, especially along the road where the Videotron is installed. This will undoubtedly entertain the local residents with the unique Videotron. They will not be bothered by the ads displayed along the road. Thus, the community can accept it well without causing any problems.
For the advertisers or product owners, they will also benefit from it. The Videotron successfully attracts the attention of many passersby. As a result, their products or services can become more well-known, ultimately increasing their revenue.
Therefore, utilizing media advertising in Bogor with traditional culture will benefit many parties. Hence, it would be better if Videotron installations start using the concept of CFA.
