Out of Home Advertising has been a remarkable campaign that has won awards. First CBC’s Caught form connects digital screens and becomes a Billboard format.

With capabilities that cannot be doubted. This seamless digital work can display characters in real life and is even now a campaign for various animated films.

Such as Toy Story 4 and Disney’s Onward. Won the award as Large Format Digital Billboard from the AdClub Awards.

The development of the progress of this era is truly amazing and increasingly rapid. It is undeniable that the more here everything is practical and efficient.

Out of Home Advertising or OOH

So what the hell is OOH? We must often not pay attention to various types of advertising or advertisements in various types of forms or products.

Well the target of this one ad is audin or those who are outside the home. Maybe on the move, on a trip and the like.

Commonly referred to as outdoor advertising or being outside the home. With the target “on the go” means on the move with a flexible tendency.

What we can utilize from this type of advertising in all businesses. To introduce the brand to the wider community.

Examples of Types of Out of Home Advertising

OOH itself has various types that clients can choose. With the same value and aims outdoors with a target audience of passers-by.

This type has some of the most popular ones. Usually installed in public spaces with a clear target crowd that will benefit the promotion.

Billboard

The first type that we can guess or at least encounter. When on major roads, we must have even often seen various large billboards in the form of rectangular boxes. This one media is the most famous and effective used in product promotion or an event.

Usually with striking visuals that will attract the audience. We are made to automatically see it and stay curious.

As technology develops, even now the addition of LEDs for advertising is increasingly diverse. From what started as static now has begun to show definite development.

Vehicle Advertising

The third most popular Out of Home Advertising is also considered effective. Because it aims at audiences who are outside the home or street.

We often see this type of advertising, usually attached to a vehicle. Some food products even brightly give logos and even full designs on delivery box cars. This will be a good marketing strategy even though it is quite limited in route.

In addition to products in several types of agencies and even education use this method.
Cars belonging to the office of a school usually have a picture design that includes the name. This will make people immediately remember a school that displays the branding.

We are used to noticing various cars with these special stickers, right? Even as a small example, taxi or online motorcycle taxi services on their helmets and jackets.

Advantages of Using Out of Home Advertising

Many people often question how effective this type of advertising is. Though unconsciously we ourselves are often affected by it.

Brand Awareness

The most noticeable thing is the increase in brand awareness. If you use this type, it will automatically introduce a brand more widely.

Especially if you choose a strategic location that is crowded. With interesting visuals and designs, passing motorists will at least take a look.

Effective

Using this type will help us promote effectively. People who take turns will make the promotion reach wider. We can imagine how many people pass by in an hour. We can estimate this ourselves, right?

When the target market expands automatically the brand will be more famous. Then this makes the promotion run well.

This type of advertisement is often installed on large highways. With busy road users every day, we can also see it abroad using the same thing, Time Square New York for example. Out of Home Advertising can be an effective promotional solution. So do you already have a clearer picture of this one advertisement?