OOH or Out-of-Home Promotion Strategy is a well-thought-out plan to place advertisements in public spaces so that the brand or product message can reach the target audience effectively. It involves choosing the right outdoor advertising media, strategic location, creative design and campaign performance measurement.
OOH is still one of the effective promotional media to reach a wide target audience. However, for an OOH campaign to be successful, it requires careful planning and paying attention to several important things.
But before starting, it is important to understand what OOH is and who the target audience is. OOH is any form of advertising placed in public spaces, such as billboards, transit advertising, or digital signage. The target audience will determine the most effective type of OOH media and the most strategic placement location.
Things to Consider in OOH Promotion Strategy
Product marketing is one of the strategies commonly used by business people to smoothen their business. However, failure in marketing strategy can be a big threat to the company. When a product is not well received by the audience, it can cause losses for the company.
Facts show that many companies have gone bankrupt or closed down due to ineffective marketing techniques. Therefore, implementing the right product marketing strategy is essential to increase sales.
One strategy that can be applied is Out-of-Home promotion. OOH strategies, such as billboard ads, posters, and banners, can help increase product visibility and reach a wider audience.
Determine the Target Market
One of the ways that can be done to help make promotion easier is to determine the target market. Determining the target market is a crucial step in the OOH promotion strategy. By understanding the target market deeply, you can develop a more effective and efficient campaign.
By determining the right target market, you can ensure that the OOH campaign achieves optimal results. Remember that the target market can change over time, so it is important to evaluate regularly and make adjustments if necessary.
Conduct research to identify who your target market is. The more specific your market segmentation, the greater the chance of success. Match the target market with the products you offer.
So that the product has a higher probability of being accepted by a wider market. By deeply understanding your audience, you can customize your marketing and communication strategies to meet the needs and preferences of your target market.
Focus on Branding
OOH promotional strategies not only serve to promote products or services directly, but also become a very effective tool to build and strengthen brand awareness. With the right placement and creative design, OOH can transform brands into part of people’s everyday landscape.
OOH ads placed in strategic locations will be exposed to thousands of pairs of eyes every day. Consistent repetition of messages through OOH advertising will make the brand more memorable.
Attractive designs and relevant messages can create positive associations with your brand in the minds of consumers. OOH is able to reach a diverse audience, ranging from children to adults, with various socio-economic backgrounds.
Branding through OOH is a long-term investment that can have a significant impact on the growth of your brand. With careful planning and high creativity, you can build a strong and unforgettable brand in the minds of consumers.
Utilize Social Media Appropriately
By choosing the right social media and integrating it with your OOH promotion strategy, you can create a more effective and impactful marketing campaign. The key to success is consistency, creativity and a deep understanding of your target audience.
Choose social media that are commonly used to support OOH promotions. Some social media that can be used include:
Instagram: Suitable for displaying interesting visuals and building a strong brand image. You can use Stories, Reels and hashtags to increase reach.
Facebook: The most widely used platform and offers a wide range of advertising options, from images to videos. You can target specific audiences based on demographics and interests.
Twitter: Ideal for building communities and interacting directly with audiences. You can use hashtags that are relevant to the OOH campaign.
TikTok: A very popular platform among the younger generation. You can create creative and engaging short videos to reach a wider audience.
Enhance Products and Services
One of the goals of OOH campaigns is to attract new customers to websites and social media. Although billboards are effective promotional media, if the service is not perfect, consumers are reluctant to look at it. The way that can be done is to create awareness for a wider and more diverse audience.
An effective OOH promotion strategy can be one of the keys to the success of a product marketing campaign. With careful planning and proper execution, you can reach a wider target audience and increase brand awareness to the intended target market. To ensure your advertising promotion is of high quality, Rebound Ads is the right choice. As a trusted service provider in OOH advertising, Rebound Ads can help you create ads that dance.
