Ramadan is not only a month used by Muslims to seek rewards and good deeds. However, it is also a special month for business owners. The reason is, consumers have different characteristics when compared to the usual months. For this reason, it is important to build a creative strategy for Ramadan advertising campaigns to attract consumer attention.
Approach through a Billboard that can call to prayer

Source Photo: https://www.radaronline.id/2021/04/17/baliho-ramadhan-kumandangkan-adzan-sholat-dan-berbuka-puasa/
One example of a very creative and inspiring advertising strategy in the month of Ramadan is the Ramadan billboard with the call to prayer and breaking the fast. The billboard does not only show Ramadan advertising products.
However, it is also accompanied by a timer and adhan. Whether it’s the adhan when entering the Fajr prayer time, Dhuhr prayer, Asr prayer, Maghrib prayer, to Isha prayer.
Not only is it a brilliant outdoor advertising idea, but it also provides many benefits to potential customers and road users. With the billboard, motorists or road users do not need to worry about missing iftar time while still on the road.
In addition to reminding motorists to break their fast, it also reminds road users to perform prayers on time. Interestingly, the billboard will emit a fairly loud adhan sound because it is equipped with speakers. So, motorists can hear it clearly.
To create and implement a creative strategy for this kind of Ramadan advertising campaign, you can adjust it to the needs and target market. For example, choose the right colors, such as green and blue that dominate. Then, choose clear letters and numbers, so that people can see the information your business is conveying. Choose a safe and strategic place, so that it is right on target.
Approach Through Characteristics
The creative strategy of the Ramadhan advertising campaign on the billboard is very effective, because it is able to cover all consumer behaviors, from shopping to worship.
Ads that are able to understand the behavior and needs of consumers during the month of Ramadan, will have an impact on the influence of brand awareness of the product or service.
Prefer Shopping
The first consumer behavior that you must understand is more shopping. In the month of Ramadan, people will spend quite a lot of money on shopping. Generally, the goods or products that people buy are to fulfill the needs of Ramadan. Whether it’s for sahur, breaking the fast, alms, and so on.
Moreover, during this month, people tend to prepare more budget for shopping.Given the behavior of consumers who like to shop, try to provide many attractive promos and offers to consumers. Thus, consumers have a high interest in buying needs at your store. Alternatively, you can implement a creative strategy for the Ramadan advertising campaign to strengthen brand awareness by utilizing various advertising media. For example, social media such as Instagram, TikTok, WhatsApp, and other social media.
You can also utilize effective outdoor advertising media such as billboards. On the billboard, you can provide information, offers, and product promos that are potentially and most sought after during the month of Ramadan.
More Diligent Worship and Generous
Another consumer behavior during the month of Ramadan is more diligent worship and generous. As mentioned earlier, the month of Ramadan is a month that is used by people to accumulate a lot of merit by diligently worshiping.
Being Closer and Familiar
The month of Ramadan is also very synonymous with family togetherness. In this month, people prefer to spend time with their families and closest people. For example, you can add the figures of parents and children in the ad design. Or, you can also add quotes related to togetherness, family, and friendship.
The Importance of Creative Strategy for Ramadan Ad Campaigns
Most Indonesians are Muslims. That means, many people celebrate the holy month of Ramadan.
Because it is a very good moment and only lasts one month a year, people often fill it with various activities. This is what needs to be utilized by business people to create a creative strategy for Ramadan advertising campaigns to increase brand awareness of products and services through advertising.