2023 advertising trends may not be exaggerated if it is dominated by micro minimalists. As a consideration is because they are at the forefront of growth in Indonesia’s digital economy currently.
Skills and knowledge in the field of digital marketing have been mastered so well in various social media. Even in the future, they can develop and study more deeply related to digital marketing skills and knowledge. So it’s more focused on website development and online success.
8 Top Advertising Trends of 2023 to Help Businesses Survive
The role of advertising trends will certainly help a business face various global challenges in 2023 and in the coming years. Starting a business is easy, the difficult part is how to maintain it.
As we know, the growth of social media increases dramatically every year. Especially digital marketing strategies increasingly make use of social media.
Are you planning to market your business in 2023 this time? Or are you looking for smart tricks to make your business survive or even advance?
The smart solution is to find the hottest digital marketing strategies this year. Check out the following 2023 marketing trends.
1. Artificial Intelligence
The role of artificial intelligence (AI) should not be ignored. Artificial intelligence programs can help business players predict patterns of consumer characteristics and activities.
Since 2020, most software products and services have trusted AI for marketing content. Visually, AI plays a role in providing recommendations for content that is interesting in engaging Facebook and Instagram users.
2. Video Marketing
In 2023, video marketing will be a trend that will help boost your business. The practice of marketing that relies on video continues to be a trend. This is due to the continuous increase in video consumption available on mobile devices from year to year.
Even since 2020, video marketing has been considered an effective marketing tool. In addition to YouTube, video marketing is also effective on other platforms such as Instagram, Facebook, and TikTok. Remember that 96% of consumers decide to make a purchase through video content. So, are you still going to miss this golden opportunity?
3. Full-Screen Content
The phenomenon that TikTok is a popular social media is undeniable. This is because the features and appearance of TikTok can influence other platforms.
Uploads of full-screen or vertical videos have more fans than horizontal video uploads. Consumers are more interested and decide to enjoy the content until the end with full-screen content.
The prediction in 2023 is that it will be the best advertising trend so that more vertical videos will appear on various social media. So, it’s a loss if you miss this advertising trend this year 2023.
4. Visual Search Technology
Technology that facilitates users to do search in the form of images is also a choice to boost business. Although consumers prefer to do searches using keywords, visual search should not be ignored.
In fact, 63% of millennials are interested in technology that provides image-based searches. The combination of visual search and voice search is claimed to increase profits by 30%.
5. Nano Influencer
Relying on nano influencers in this digital marketing trick is also not wrong. Although the followers are not many (only about 1,000-10,000), the content of nano influencers will make it easier for users to do searches.
This is because the content is presented based on categories so that businesses can more effectively target their target market.
6. Utilize TikTok for Advertising
The 6th most popular social media worldwide, TikTok, also falls into the 2023 advertising trend category. This time TikTok is not just a fun place for millennial teens. More than that, TikTok has transformed itself into a quite effective digital marketing medium.
7. Chatbot
Online business players are certainly not unfamiliar with one of the AI-based programs. Chatbot is a digital medium that provides live chat service with consumers.
From year to year, business interactions have shown its ease. For example, suppliers or providers of goods and services provide customer service to make purchases.
8. Gamming Industry
The gaming industry will continue to experience growth in the coming years. Although it will not replace social media platforms, the gaming industry can provide opportunities to increase community engagement.
There will be a lot of interaction within it. This is where you can determine ways to tap into the potential of the gaming industry as a means of business development.
Which 2023 advertising trend will you choose? As a starting point, it’s best to use only 2 trends so you can focus more on digital marketing related to the business you’re currently engaged in. Remember that knowledge and skills in digital marketing will continue to be king, both in 2023 and in the years to come.
