A billboard is an outdoor poster used to promote advertisements and is usually located outdoors. This unique billboard, layered with ice, is an effective and eye-catching medium of promotion. The information displayed on a billboard is usually in pictures or text about announcements or products.
The material used to make a billboard is generally made of cloth, plastic, metal, wood, glass, or fiberglass. It is usually in the form of a rectangular board displaying promotional material for a product. Typically, billboards are placed in high places and are also prominent.
The purpose is for the billboard to be seen by many people and to attract attention. Some are even placed on top of a building with permanent construction.
Unique Billboard with Ice Layer That Can Melt in Westfield London
As mentioned, billboards are usually only made of wood, metal, or glass. But now, there is one billboard that is unique and creative. There is natural ice that can melt to cover the billboard.
Yes, the billboard is wrapped in a layer of ice. Even the ice will slowly melt to reveal the original billboard. The unique appearance of this billboard can be seen in the billboard promoting the film A Year on Planet Earth.
The frozen billboard or billboard wrapped in ice slowly melts and displays a beautiful spring landscape from the billboard. This concept is unique, attractive, and in line with the promoted film. This unique billboard wrapped in ice that can melt certainly made the locals surprised and interested. Because indeed, this billboard idea is rarely done on other promotional billboards.
This unique billboard encased in melting ice will surprise and interest the locals. Because, of course, this billboard idea is only sometimes done on other promotional billboards.
A Year on Planet Earth Frozen Billboard
A Year on Planet Earth is a first-time historical nature documentary that will be featured on ITVX. The frozen billboard promoting this film appeared in Westfield, London, during the weekend of January 20 to 22.
The media agency ITV Essence planned this unique billboard wrapped in ice that can melt, while the advertising material came from the ITV internal team. Meanwhile, the digital activation was completed by Kinetic, DOOH.com, and Ambient.
Kinetic account director Shahin Ejtehadi stated that A Year on Planet Earth is an important series. They are also happy to deliver promotions in line with this series. The use of this billboard is not only to increase the audience’s interest.
But the weather material advertisement shows that using relevant data can increase promotions that can attract audiences of all ages. At the same time, the full-motion digital screen billboard also shows how attractive A Year on Planet Earth is.
Promotions through billboards in Westfield London and Liverpool Lime Street show that this series cannot be missed. With this unique billboard wrapped in ice that can melt, it will surely make more people watch it.
The Importance of Making Attractive Promotional Billboards
Promoting something, be it a film or a product, through a billboard must be as attractive and creative as possible. The purpose is, of course, to attract more audiences. Billboards can already attract quite a lot of people.
Because usually, the shape and size are large and placed in high places. That’s what makes many people choose to use billboards to promote something. However, if the billboard is not made attractive, people will not be interested.
Therefore, you also have to make the billboard look as attractive as possible so that people become more interested. The ways to make the billboard more attractive are also varied. It can be by displaying unique images and colors to displaying moving images.
That can make the viewers more interested in looking at the billboard. Different if the billboard looks just ordinary, so it looks dull. One way to make the billboard attractive is to create a unique billboard wrapped in ice that can melt.
This billboard certainly has the potential to attract a lot of attention and curiosity from the public. As a result, they will be more interested in looking at the billboard and what is being promoted. In this case, for example, people will be interested in watching A Year on Planet Earth.
The presence of this unique billboard wrapped in ice that can melt can undoubtedly be one of the inspirations you can imitate in promoting something. You can even develop other ideas that are more creative and in line with what will be announced.
