As we know that outdoor advertising can indeed have a big impact on increasing brand awareness of a brand. Using the right headline sentence, eye-catching design colors and using models from public figures or commercial talent will add to the attractiveness of the advertisement itself.
However, you need to be careful in using materials for advertisements that are widely disseminated, because instead of wanting to increase brand awareness, we can actually get new problems, like what GRAB Indonesia is currently experiencing, reported by kompas.com a man named Reza Permana through his attorney Prabowo Febriyanto, S.H,.M.H and colleagues (Bow & Partners) plan to report allegations of defamation and default allegedly committed by PT Grab Indonesia.
This was due to the use of promotional Design Materials which Reza Permana considered not according to the contract, in 2015 Reza Permana underwent a Photo Shoot process for Grab Taxi, Grab Car and Grab Motor advertisements.
“They say the installation is only for posters, in fact until 2020-2021 Reza’s photo is still on display. After the subpoena, all of them were revoked, but there was no resolution yet. We are asking for compensation in accordance with the provisions for installing billboards,” Prabowo continued.
and the following is the response from Grab Indonesia “For information, currently our team of attorneys is coordinating with Mr Reza’s attorney since Tuesday, October 11 2022. We are also still waiting for all the evidence argued by Mr Reza Permana through his attorney,” write a message uploaded on Sunday (6/11/2022).
