Advertising in OOH can be a strategic step to deliver brand messages in a visual and impactful way. By placing ads in crowded locations, businesses can reach audiences from various demographics.
For information, OOH advertising allows content to be more engaging and creative. Regarding this, the business brand will continue to appear in the audience’s daily life, thus creating strong brand awareness.
Advertising in OOH becomes an attention-grabbing creative strategy
OOH (Out of Home) advertising provides unlimited freedom in creating brand identity. By utilizing large and wide spaces, businesses can present striking visuals, attract attention, and leave a deep impression.
This advertising is the right solution to effectively build a brand image and optimize the reach of outdoor marketing. As a result, it is able to reach a wider audience.
Overview of OOH Advertising
Out-of-Home or OOH is an advertising media installed in public places, to reach audiences outside the home. This advertising media includes billboards, videotrons, megatrons, posters, transit advertising, and various media in other public areas.
OOH advertising utilizes strategic outdoor places such as highways, intersections, or public facilities. This type of advertising targets a moving audience, be it pedestrians or motorists.
Creative OOH Advertising Strategy
Advertising in OOH requires planning and understanding, in order to create content that appeals to the audience. Therefore, it is important to understand the right strategy, so that the advertising campaign becomes more effective and attention-grabbing.
Use Simple Yet Clear Designs
Simple design is the key to attention-grabbing OOH advertising. This is because audiences usually only have a few seconds to see an ad campaign.
Make sure the ad design used contains a message that is short, clear, and easy to understand. Preferably, use large text with an easy-to-read font size.
Also, avoid adding too much information with excessive elements. Because, it may make the audience lazy to pay attention to the ad.
Use Striking Images
Choose images that can immediately attract the audience’s attention. For example, unusual visuals, contrasting colors, or other prominent design elements.
Instead, consider advertising in OOH with elements that contain elements of humor, irony, or surprise. By doing so, the audience is likely to easily remember the ad campaign displayed.
Interaction with the Surrounding Environment
Utilizing the surrounding environment as an element in advertising is a very effective strategy. The use of 3D billboards can create interesting visual effects and make advertising messages stand out.
In addition, videotrons that can adjust their display to the time of day or the weather offer more flexibility in delivering messages, making them relevant to a wide range of audiences. With this approach, advertising campaigns can be more easily accepted and remain attractive in various conditions.
Digital Integration
Interactive digital elements can be utilized to increase a business’s brand awareness. For example, by affixing QR codes, hashtags, or special links that direct audiences to interact on digital platforms.
Regarding this, businesses can utilize videotrons to deliver advertising campaigns, through interesting animations or videos. This allows for dynamic interactions that static media cannot.
Examples of OOH Advertising Creative
Advertising in OOH can affect business sustainability. Regarding this, there are several creative examples that can be used as references for business people.
One of them is creating a creative advertising campaign by utilizing interactive billboards and optical illusion murals. In addition, businesses can also use street furniture such as park benches or bus shelters. This street furniture allows the advertising campaign to be installed at eye-to-eye level, making it easily visible to the audience.
For information, billboards are the most popular OOH advertising media among businesses. Therefore, it is important to create billboard advertisements that stand out from other competitors.
Regarding this, businesses can utilize digital billboards to produce more creative advertising content. For example, using 3D ads that look out of the screen when viewed from a certain angle.
Recently, a random billboard was seen in Jakarta with a very unique writing. It is known that the banner came from CNA.
CNA is a trusted news in Asia that has been around for 25 years. Now, CNA comes with a concept in Indonesian, to be closer to citizens.
OOH Ad Agency Recommendations
Creating an attractive OOH advertisement requires a lot of time and effort in the process. Businesses must determine the target consumer, type of content, place of installation, and evaluate its performance.
Regarding this, Rebound ads is here as the best and most trusted OOH partner. This service carries the mission to realize smart city facilities through integrated management according to community needs.
Rebound ads is able to assist businesses in developing OOH advertising campaigns that are effective and within budget. With the support of a team of experts, Rebound ads is able to provide reliable services by placing advertisements in various strategic and exclusive locations. Various types of advertising media offered can be accessed through the official reboundads.co.id page.
Advertising in OOH is a strategic step that can help businesses reach more audiences. Through this media, advertising campaigns become more creative as well as effective.
