KFC stop slogan for a while. Kentucky Fried Chicken or KFC has previously used the slogan, namely it’s finger Lickin’ Good. If interpreted in Indonesian, it means that it makes you want to lick your fingers.
From the slogan, it is stated that it is contrary to the current situation of the Covid-19 pandemic. Especially in the middle of attacking all countries in the world. This is the opposite, because everyone is required to maintain cleanliness and wash their hands to reduce the transmission of the Corona virus that is currently hitting.
KFC Stops Slogans and Borrows Other Slogans Temporarily
Source : https://www.itsnicethat.com/news//
Launching from Reuters, KFC said that when everyone had to wear a mask and wash their hands, the KFC slogan was not appropriate.
According to the KFC press release, the slogan has been used for 64 years, and will be temporarily discontinued. This is of course in all KFC promotional advertisements around the world starting Monday, August 24, 2020.
Meanwhile, KFC’s head of global marketing, Catherine Tan Gillespie, stated that they found themselves in a unique situation and then had an iconic slogan that did not fit the current environment and situation. That’s why KFC stopped the slogan.
Even one of the ads in the short video on the UK and Ireland KFC YouTube channel, the word “Finger Lickin” has been blurred out so that it is not very clear. In fact, the ad ends with the tagline “That’s what we always say? Ignore it for now”.
Source : https://www.itsnicethat.com/news//
The Fundamental Reasons for Temporarily Dismissing Slogan
Previously, several parties had criticized the KFC ad. Because they display behavior that is not in accordance with health standards during the current Covid-19 pandemic. This ad that goes around shows people licking their own fingers as well as friends’ fingers after they eat chicken.
The tagline is indeed considered very unsuitable for use today. Change is happening because the world is in a pandemic. KFC’s top representative stated that the suspension will temporarily affect the use of advertising taglines globally until things improve.
Several safety measures to prevent the spread of the Corona virus from the US Centers for Disease Control and Prevention CDS have called for avoiding touching the eyes, mouth and nose especially with unwashed hands. So KFC stopped their slogan.
A company that is a subsidiary of YUM! The Louisville-based brand, KFC told loyal customers not to worry about changing slogans. In addition, he also explained that the slogan will return at the right time later.
Some Other Slogans
Artwork shows KFC chicken slogan captioned with various recognizable taglines borrowed from Nike “Just Do it”, Snickers “You’re Not You When You’re Hungry”, Johnson Baby Shampoo “No More Tears”, Tesco’s “Every Little Help”, Marmite “You either love it or hate it”, and even McDonald’s close rival “I’m Lovin It”. Red Bull’s “Gives You Wings”, and L’Oreal’s “Because You’re Worth It” seemed almost perfect.
However, technically the law still has to be upheld. KFC stop slogan which is the highest form of flattery and looks good something shows how impressed other brand’s slogans are.
Source : https://www.itsnicethat.com/news//
In a press release KFC said that they are just having fun and have nothing but respect for the brand that has been displayed. But will they use their slogans if they don’t like it.
The marketing director added that they hope the brand manager won’t mind if KFC borrows their slogan over the next 48 hours, in fact they promised to return it.
Slogan Change Action
They announced a new marketing campaign that shrewdly and obscured the slogans featured on old billboards and signs in release ads on YouTube pages.
Likewise with other fast food restaurants, KFC stopped the slogan and temporarily closed the dining room and encouraged customers to order via drive thru or even delivery. In addition, installing Plexiglas table protectors between employees and customers.
Even KFC requires its workers to wear masks and implement health checks before shifts. The company also featured a new look via a YouTube video showing the Pixelates slogan and on its food containers with the words “That’s what we always say? Ignore it for now.”
But indeed in some comments on social media mentioning the slogan is not harmful to health because they have eaten with their own hands. However, the word licking fingers has actually caused concern since this pandemic began.
The Advertising Standards Authority received 163 complaints about KFC TV commercials showing people licking their fingers. Even the reporters considered the ad irresponsible because it encouraged behavior that could increase the chances of the spread of Covid-19. Finally KFC stopped their slogan for a while.
