Classy advertising spots now come from an unexpected source: abandoned monorail pillars in the Gelora Bung Karno (GBK) area. The concrete structures, once considered symbols of an abandoned project, have now been transformed into modern advertising media that are both aesthetically pleasing and strategically valuable. The presence of these pillars...

The Kujang ornament videotron is the top choice for brands when they want to advertise in Bogor City. This is not surprising, as the Kujang ornament itself is one of Bogor City's iconic landmarks. When advertising on this ornament, the results are sure to be satisfying. [caption id="attachment_10637" align="aligncenter" width="800"]...

Transportation branding is a marketing strategy that displays brand identity through public transportation, such as buses, taxis, and online transportation. This concept utilizes transportation mobility as a moving medium that can reach a large audience. With heavy traffic in urban areas, advertisements on vehicles are not just promotions, but a...

The 3-sided (triangle) videotron has become a new highlight in Makassar City, appearing as a modern outdoor media with a unique design. Located right at the Tanjung Bunga Roundabout in the Center Point of Indonesia (CPI) area, the presence of this videotron has its own appeal. It is not only...

Not many people know that sales and marketing are two different things. Sales refers to activities related to selling and marketing products. Meanwhile, marketing is the overall system in a business, such as product planning, pricing, promotion, and so on. To make it clearer, here are the differences between marketing...

The elements of marketing are often referred to as the marketing mix. Marketing elements are a combination of various marketing strategies that aim to promote, sell, and distribute products and services to the wider community as potential customers. Combining marketing strategies is one of the biggest challenges for business owners....