A luxury brand advertising campaign is one of the most important strategies to maintain the existence and exclusivity of a luxury brand. With a specific target market and high product value, a luxury brand cannot just choose promotional media. Therefore, it needs a smart, elegant way, while being able to...

Brand voice is one of the most important elements in building a brand's character in the eyes of the audience. In today's digital era, a strong brand voice can differentiate a business from competitors while creating an emotional bond with consumers. It's not just about the words, but how the...

In general, copywriting is the art of writing advertising or promotional texts that are able to influence readers to take action as expected by the campaign. However, did you know that there are some slick copywriting techniques? Here are some powerful copywriting techniques to make brand advertisements more qualified. [caption...

Advertising on videotrons provides its own benefits for business people or companies that use it. No wonder because the videotron itself is one of the OOH advertising media that has good quality. [caption id="attachment_10313" align="aligncenter" width="779"] unsplash.com[/caption] Therefore, companies should not miss it. By using this advertising media, the company...

The difference between billboards and billboards is quite striking. Even so, there are still some people who have difficulty in distinguishing them. Not surprisingly, both are popular outdoor advertisements. To find out the differences between the two themselves, you can listen to the description below. In fact, both have differences...

Your company needs to advertise on billboards in order to compete in an increasingly dynamic market. In today's digital era, it doesn't mean that outdoor media has lost its charm. In fact, the presence of billboards in strategic points of big cities is the most effective way to build consumer...