Transportation branding is a marketing strategy that displays brand identity through public transportation, such as buses, taxis, and online transportation. This concept utilizes transportation mobility as a moving medium that can reach a large audience. With heavy traffic in urban areas, advertisements on vehicles are not just promotions, but a...

The 3-sided (triangle) videotron has become a new highlight in Makassar City, appearing as a modern outdoor media with a unique design. Located right at the Tanjung Bunga Roundabout in the Center Point of Indonesia (CPI) area, the presence of this videotron has its own appeal. It is not only...

Not many people know that sales and marketing are two different things. Sales refers to activities related to selling and marketing products. Meanwhile, marketing is the overall system in a business, such as product planning, pricing, promotion, and so on. To make it clearer, here are the differences between marketing...

The elements of marketing are often referred to as the marketing mix. Marketing elements are a combination of various marketing strategies that aim to promote, sell, and distribute products and services to the wider community as potential customers. Combining marketing strategies is one of the biggest challenges for business owners....

Creative advertising on exclusive billboards is a visual communication strategy that can create a lasting impression on the public. This outdoor media has the advantage of reaching a wide audience, especially in city centers with heavy traffic. Billboards not only function as a promotional medium, but also as a means...

Advertising results can be more satisfying when installing high-class videotrons in premium locations within the Bogor City area. Bogor is indeed one of the cities in Indonesia that has a number of premium locations. One of them is the Kujang Bogor ornament. [caption id="attachment_10614" align="aligncenter" width="800"] instagram.com[/caption] The Kujang Bogor...