Out-of-home (OOH) advertising may sound expensive. But with the right strategy, OOH advertising can be a powerful and effective marketing solution for MSMEs. This time we will see what are the benefits of using outdoor advertising for MSMEs.
5 Advantages of Using Outdoor Advertising for MSMEs
Out-of-Home or OOH advertising is one type of advertising that continues to experience development. We can say that OOH advertising is flexible because the target is outside the home. That is, audiences who are “on the go” or are moving according to their habits.
Many businesses and large companies have utilized OOH advertising as a promotional event. They introduce their brand and convey messages there and the results are very satisfying.
Now, in the digital age, when online marketing is increasingly intensive, MSMEs are required to keep pace so as not to be left behind. Outdoor advertising is one of the effective efforts for MSMEs who want to increase their brand visibility.
Indeed, not a few consider that advertising in OOH is costly. But there is still an ideal strategy that we can apply to reduce costs without reducing the effectiveness of advertising.
The following are 5 benefits of using outdoor advertising for MSMEs:
Increase Brand Awareness
Outdoor advertising (OOH) has a very wide reach. This is because OOH can be seen by thousands of people passing by every day.
Especially if you choose a strategic location, such as in a crowded center or main road intersection, MSME brands can attract more audiences. This can strengthen the brand impression in their minds.
Therefore, it is no wonder that OOH is more capable of reaching a global audience. As for the location of ad placement that is in accordance with the operational area, it can be easier to attract potential customers around the business location.
Avoid being blocked or ignored
Unlike digital ads on social media or the internet that are vulnerable to being ignored or even blocked by users, using outdoor advertising will remain in place. It will always be visible to those who pass by the area.
Outdoor advertising is hard to ignore. As a result, many people see them, even repeatedly. This helps strengthen branding and build a positive impression.
Can be Tailored to the Budget
Some of us often think that Out-of-Home (OOH) advertising is expensive. Even so, there are many ways to adjust the budget in advertising in OOH.
This is one of the advantages of using outdoor advertising that MSMEs can get. An example is using flexible media such as videotrons.
Advertising displays on videotrons can be customized according to business needs and budget. For example, choosing certain broadcast hours or sharing ad slots with other MSMEs to save costs.
Increase Brand Credibility and Sales
Outdoor advertising gives the impression that the business has a more professional scale. This is certainly very beneficial for MSME players in the continuity of their business.
Outdoor advertising can help increase the credibility of the brand they have. Customers will also have more confidence in the products or services offered.
In addition, with a combination of high visibility and wide reach, OOH can drive an increase in sales for MSME players. Especially when OOH is placed in locations that are relevant to the target market.
The ad can directly direct customers to the store or business site that you are promoting.
Supports Cross-Platform Marketing Campaigns
The advantage of using Out-of-Home (OOH) advertising is that it supports cross-platform marketing campaigns. You can use this OOH advertising as part of a broader marketing strategy.
One of them is by integrating it into a digital campaign. The reason is, in this sophisticated era, digital marketing has a big influence.
For example, you can include social media information or a QR code in the outdoor ad. Then customers can go directly to the online platform for further interaction with the brand.
Ramadan Blessing Promo from Rebound Ads
For MSME players who want to experience the benefits of using outdoor advertising, there is good news for you. Rebounds Ads offers an attractive promo in the form of a special bundling discount to welcome the month of Ramadan which is just counting days.
For only Rp 65 million, you can advertise in two strategic locations in Bogor City for a whole month. This promo titled “Promo Berkah Ramadhan” is a golden opportunity for every MSME. Of course, for those who want to increase business exposure at a more affordable price.
Not only that, you also have the opportunity to increase sales during this blessed month period. So, don’t miss this Ramadan Blessing Promo from Rebound Ads and optimize your marketing strategy with OOH advertising. Enjoy every advantage of using outdoor advertising for your MSME business.
