As technology develops, outdoor advertising or OOH has managed to become the marketing trend of 2025. This cannot be separated from the commitment of advertisements that prioritize innovation, interactivity, and influence over various advanced technologies.
Reviewing Effective Advertising Campaigns Through Marketing Trends in 2025
Marketing trends with OOH advertising open up great opportunities for brands to reach audiences more effectively. Here are some 2025 marketing trends that can be implemented on videotrons to increase business brand awareness.
Widespread Digitalization
In 2025, the digitalization aspect will increasingly dominate the public space sector. In this case, billboards and videotrons will increasingly dominate major cities throughout Indonesia.
According to a report from the Global OOH Advertising Market, the digital OOH advertising market is predicted to grow more than 15% annually. The predicted sustainability of this advertisement will last until 2026.
Based on this, businesses can implement more relevant and effective OOH advertising strategies. This 2025 marketing trend involves the service’s ability to update content in real-time, including adapting ads to data, weather, time, or consumer behavior.
Integration of AR or Augmented Reality Technology
As time goes by, Augmented Reality (AR) is starting to show its potential in the field of OOH advertising. By 2025, the use of AR is predicted to be even more widespread.
In practice, AR technology allows brands to create engaging interactive experiences for audiences. For example, consumers can see products with 3D technology, just by accessing an application on a mobile phone. In addition, consumers can also interact with advertisements that display various virtual elements such as videotrons.
Personalized and Data-Driven Advertising
The marketing trend of 2025 relates to the increasing use of data in every aspect of human life. In this case, programmatic advertising technology allows videotron ads to change depending on the demographics of passing motorists. These include age or gender detected through advanced cameras and data analytics.
Overall, personalization can help brands to target audiences precisely and effectively. The advertising strategy is able to increase the company’s visibility, which of course affects the sales aspect.
Immersive Experience Through 3D and Hologram Ads
An increasingly popular OOH innovation in 2025, involves the use of 3D and hologram advertising campaigns. Through advanced visual technology, brands can create a more immersive and memorable experience for the audience.
Hologram ads that appear in public spaces can capture the attention of audiences. This works effectively, especially in crowded areas. The unique visual experience creates advertising appeal and leaves a strong impression on the audience.
The Influence of Digital and Social Media Collaboration
By 2025, the connectivity between OOH advertising and social media will be stronger. This provides a positive outlook that makes OOH advertising not just a static display in public spaces, but also directly connected to digital platforms.
For example, videotron advertisements can invite audiences to scan QR codes or visit related social media pages. Then, the audience can get special offers or participate in viral campaigns. This collaboration creates an interactive experience, while allowing brands to reach a wide audience.
Sustainability of OOH Advertising
The marketing trend of 2025, involves the sustainability aspect becoming a major focus in the OOH industry. In this case, companies will increasingly adopt various eco-friendly solutions. For example, using recycled materials for billboards or utilizing energy-efficient LED screens.
Meanwhile, solar-powered advertising and the use of other green technologies are predicted to grow stronger. This goes hand in hand with increasing consumer awareness regarding various environmental issues.
Location-Based Advertising and Mobility
The increasing use of mobile devices and location-based or GPS technology brings significant changes. In this case, OOH advertising in 2025 will increasingly depend on the geographical context and mobility of the audience.
In general, ads will be customized according to the user’s location. For example, at bus stops, train stations, or shopping center areas. Businesses can utilize videotrons to display advertising campaigns that are relevant to nearby venues and events.
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The marketing trend of 2025 involves OOH advertising which is one of the best promotional media. In this case, there are 7 marketing trends that must be considered, in order to increase the company’s brand awareness.
