Along with the times, neon box billboards are also present to enliven the promotion of company brands. This advertising media has become a popular choice, thanks to its ability to attract the attention of customers, both during the day and night.
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Creative Strategies and Advantages of Advertising on Neon Box Billboards
Basically, neon box advertising media relies on bright and energy-efficient LED lighting. The presence of LEDs in this advertising media can increase business visibility, while creating a strong professional and aesthetic impression.
Imagine a cafe or retail store with an elegant logo that lights up at dusk. Quite an attention-grabber, isn’t it? Such is the appeal of neon boxes that are able to provide a strong visual identity to invite customers. Here are the advantages of neon boxes as an effective advertising medium for businesses.
Provides High Visibility
Neon boxes are a very effective way of promotion with the aim of attracting the attention of many customers. This advertising media offers maximum visibility, due to the lighting from LEDs which is very bright and clear.
The lighting can penetrate various conditions, both in bright and dark environments. Thus, neon boxes are a very effective medium to attract the attention of potential customers.
Increase Visual Appeal
The light effect of neon box signage can give an exclusive and professional impression. The attractive design of this advertising media can improve brand image, while significantly influencing purchasing decisions.
More Energy Efficient
Neon boxes use high-quality materials with LED lights that are durable and energy efficient. This provides cost efficiency in the context of long-term advertising media operations.
Suitable for Various Businesses
Basically, neon boxes are flexible in terms of design and size. This makes it the best advertising media for various business needs, including restaurants, retail, hotels, and offices.
Advertising Strategy with Neon Box
Neon box advertising continues to be an effective promotional media to attract consumer attention, especially at night. Through the right design, this advertising media can be a strong branding tool to increase business attractiveness. Here are some creative strategies for advertising with neon boxes.
Use Interesting Colors and Contrast
Basically, color is the main element in neon box design. Therefore, choose colors that are striking, but still comfortable when viewed.
The use of good contrast by combining light colors and dark backgrounds can be a perfect recommendation. This design ensures that the text and advertising elements remain clearly visible, even from a distance.
As a note, avoid color combinations that are too flashy and difficult to read. For example, red with orange or yellow with white.
Use Easy to Read Typography
Make sure that the text on the neon box uses a choice of fonts that are clear, simple, and large enough to be readable from various points of view. For reference, choose a font that is thicker because it is easily recognizable.
Then, avoid fonts that are too small, highly decorative, or have excessive effects such as shadows or complex outlines. The reason is, this actually makes the ad difficult to read by customers.
Use a More Prominent Logo
Neon box advertising is not just a signboard. However, this advertising media is a visual representation of the business being run. Therefore, make sure that the business logo is harmoniously integrated in the design, so that the product branding is stronger.
Preferably, use colors and shapes that match the visual identity of the brand. This is an effort to create a professional and memorable impression for customers.
Adjust the Shape and Size to the Location
The size and shape of the neon box must be in accordance with the advertising media installation area. This intends to keep the neon box proportional and not disturb the aesthetics in the surrounding environment.
If installed in a heavy traffic area, make sure the size of the neon box is large enough and easily visible. However, avoid neon box sizes that are too large to appear excessive.
Best Neon Box Installation Solution for Business
Neon box signage is the best choice for business people who want to increase the visibility and branding of company products. In this case, Rebound Ads is ready to provide the best service to provide the most relevant advertising media.
For information, Rebound Ads is a professional and trusted OOH outdoor advertising media. The company provides various advertising media services including Billboard, Videotron, Digital Screen, and Neon Box.
Rebound Ads is able to reach a wide scale audience, especially in urban areas with high mobility. One of the best locations, namely the placement of neon box advertising media at the Senayan Monorail Static Backlite. This location is known as a prestigious crowded point to maximize brand exposure for business people.
Based on the above advantages, it is clear that neon box billboards can be the right advertising media for business continuity. In this case, businesses can entrust Rebound Ads as a professional advertising provider to significantly increase business brand awareness.
