Anamorphic billboards are a form of campaign change in the advertising industry that can attract the attention of people worldwide. How could it not be the display on this billboard is fully digital and full of modern innovations?
The popularity of digital billboard advertising media is nothing new. Considering the concept has been around for the last few years. But now, the presence of anamorphic 3D billboards has involved various leading brands. To make advertising provider companies compete to create impressive trends.
This is the Phenomenal Digital Advertising Media Billboard Anamorphic Concept
The viral anamorphic billboard, of course, cannot be separated from the efforts of media owners who work hard to install the device to the fullest and have a display that looks alive and real. Until finally able to create a creative campaign concept.
This new ad format is an excellent example of the limitless creative potential of DOOH media. Because of its popularity, you don’t have to come to big countries to see the appearance of anamorphic billboards. Its form is even widely available on social media accounts such as Instagram.
This platform is so perfect for supporting online promotions. As well as improving communication to be more effective from the company to the community. So that the product marketing method can run more relaxed and more up-to-date.
There are several examples of anamorphic billboards that have shocked the world. One of them is an LED billboard in the form of a 3D cat in Tokyo, Japan. This unique billboard was displayed in the first year of the Covid-19 pandemic. The aim is to entertain the public during difficult and tense times.
Not only does it amaze the people of Tokyo, but this 3D cat LED billboard is also being talked about by netizens worldwide. Even some news also covered information about this digital advertising.
Not only in Japan, but the popularity of anamorphic billboards has also spread to Australia. QMS Media reported that requests for the 3DOOH campaign had increased. It stems from the success of the blue-chip advertising company. Call it Gillette Australia and Michael Hill International, which successfully launched the latest LED format.
The Secret to Successful Anamorphic Billboard Launches
Billboard 3D might need a super-equipped production studio. Working on this kind of advertisement is simpler. Because, in general, the media that appears on the screen is only the result of creativity.
The secret to the successful launch of anamorphic billboards is none other than the illusion of the sophistication of 3D technology itself. The manufacturing technology is called anamorphosis, capable of creating high-level art techniques. The reason is the visible image can be changed from one side but still looks normal from the other side.
In other words, this billboard is a combination of two separate images. But it is designed in such a way as to produce videos that are even more extraordinary. During the creation process, the team will work hard to consider how the eyes process information.
Because, in reality, the performance of the right and left eyes are sometimes different in looking at an image. That’s what ultimately makes the perception of depth. On a 3D billboard, a single screen is divided into two sections.
One side is slightly different from the other image shape. To produce the impression of a different perspective on the other side. After that, the two images will be combined in a video to get the effect of depth and 3D appearance.
Become an Exclusive and Expensive Work
Success attracts attention and can appear like a movie. Billboard 3D can prove its existence as an exclusive and expensive advertising medium. A creative concept as well as a very prominent innovation, able to boost sales to the popularity of a trademark.
Especially with its viral presence, it is likely that the promotion process will reach the international sphere. So it doesn’t stop at campaigns on social media, but also as word-of-mouth advertising because it’s often discussed.
Disadvantages of Anamorphic Billboards
Even though it has various advantages for digital advertising in the future, anamorphic billboards also have some drawbacks. The reason is in making this concept. You have to take into account the appropriate angle.
Because if you miscalculate, the visuals can look strange and less attractive. Even the information contained is difficult for the public to understand. That is why the manufacturing process needs to involve experts who are certainly not cheap.
Another drawback is the difficulty for people to remember the identity or brand displayed on the billboard screen. Of course this can happen, especially if pedestrians are in a hurry and only have time to catch a glimpse of the billboard display.
Thus, the placement of billboards must also be considered. Strive to place in the right area and in accordance with the target market. So that the opportunity to reach the audience can be wider and bigger.
Lastly, make sure to create an anamorphic billboard concept with quality software, that won’t destroy your best moments. So that the results of 3D motion graphics look bolder, and the information in them is also easier to convey.
