Eye-catching advertisements on trains offer an excellent opportunity to share your brand message, brand identity, or business products with a wide audience. These innovative ideas are an evolution of outdoor advertising or OOH (Out-of-Home) advertising.
Train advertisements can help your business reach the target market of individuals who are traveling.
About Eye-Catching Train Advertisements
You might already be quite familiar with advertisements on city buses and tourist buses. In essence, train advertisements are not much different.
Train advertisements are outdoor ads that place promotional content on trains or their stations. There are various areas within the train where you can choose to display your ads, from installing them on train carriages to on the train platform.
As a form of transit advertising, train ads offer a lot of flexibility. The target audience for these ads includes both passengers and pedestrians around the train station.
These displayed ads provide information to a large number of people. They will see and contemplate the ads during their journey, whether it’s to or from work, out of town, and so on.
Train advertisements present numerous opportunities, especially for businesses targeting suburban areas.
Many people use trains for commuting, travel, and even vacations. This essentially provides a unique access point to the consumer demographic that aligns with your business interests.
Types of Eye-Catching Train Advertisements
When it comes to eye-catching train advertisements, you have several options. There are various types of train advertisements that you can customize based on your business needs and preferences.
You also have the freedom to choose methods, objectives, and marketing budgets. To quell your curiosity, here’s a more comprehensive review:
Backlit Diorama
The first type of train advertisement you might consider is the backlit diorama. This is a mini digital advertising board that you can install within train stations.
Urban Panel
Urban panels are typically sized around 60 inches wide and 30 inches high. They are outdoor advertising panels that showcase your business content outside the train station.
Digital/LED/Video Advertisements
Next in line are digital/LED/video advertisements. These types of ads display digital advertising content inside train carriages and within stations.
Usually, these train ads are placed in busy or highly populated train stations. They grab attention and provide insights. Commuters won’t feel bored as they can watch these ads while waiting for the next train. The standard dimensions for these ads are 1920 px in width and 1080 px in height.
Exterior Train Advertisements
Generally, these exterior train ads are suitable for light rail systems that travel along city routes. This enhances the effectiveness of the ads.
Interior Train Advertisements
Interior train advertisements are placed inside train carriages. They target passengers.
These ads typically come in two formats: vertical and horizontal. Many companies opt for interior train ads due to their affordability.
Train Advertisement Costs
Train advertisements are one of the most cost-effective forms of outdoor advertising. The cost can vary based on the type of advertisement you choose.
Advertising in densely populated urban areas generally incurs higher costs. At a minimum, you might spend between Rp 750,000 to Rp 30,000,000. If you wish to dominate a station, the cost can go higher, ranging from $25,000 (Rp 375,000,000) to $75,000 (Rp 1,125,000,000) per station for a four-week duration.
Eye-catching train advertisements are indeed worth considering. They provide excellent feedback, ranging from targeting the right audience to achieving high exposure.
