Interesting campaign ideas for businesses during the month of Ramadan are much sought after. Ramadan has always been a month that Muslims around the world, including in Indonesia, look forward to. However, the impact of this holy month is not only felt by Muslims, but also by the entire community.
Both socially and economically, Ramadan creates a different and meaningful atmosphere. Many aspects of life are affected, such as an increase in social activities, sharing with others.
This is certainly due to the various attractive promotions and campaigns that are present during this month. These campaigns often offer creative ideas to utilize the moment of Ramadan, making it even more special for many people.
The Power of OOH in the Aspect of Interesting Campaign Ideas
OOH (Out of Home) advertising is one of the effective strategies to attract the attention of many people, especially during the month of Ramadan. This happens due to an increase in activities outside the home, such as traveling, visiting shopping centers, restaurants, and other places.
OOH includes various formats, including:
Static Billboard
Static Billboard is one way to provide high visual exposure in strategic locations, such as in Bogor City. This type of advertising has great appeal because it is able to reach a large number of audiences, even though the exposure lasts for a relatively short time.
Transit Ads
Transit Ads utilize public transportation facilities to reach consumers who are on the move, becoming an effective strategy before implementing interesting campaign ideas. With the high mobility of vehicles, these ads provide wider and repeatable exposure. It can also increase brand awareness, especially during the month of Ramadhan.
Digital Out-of-home (DOOH)
By utilizing technology, DOOH (Digital Out of Home) is able to create more dynamic and attractive advertising visuals. The advantage is that you can customize the ad content with the right airtime and target audience, providing a more relevant and effective experience.
Advertising Stickers
Advertising Stickers is a format that allows you to promote your brand with great flexibility across various media. The advantage lies in the more affordable cost, as well as the ability to be applied in various strategic places in Bogor City.
Ramadan Campaign Ideas
As business people, we are always required to design effective marketing strategies to increase brand awareness. One of the strategies that you can implement is by creating interesting campaign ideas that you can utilize at certain moments, such as the month of Ramadan.
1.Culinary Campaign
The first campaign idea is culinary which is the main attraction for the audience or target market, especially because culinary businesses are highly anticipated during the month of Ramadan. You can focus this campaign on meals for iftar and suhoor.
Businesses can apply this campaign by creating interesting content about delicious food and drinks, which of course are also clean and healthy for consumption during iftar and suhoor. The main purpose of this campaign is to increase brand awareness, as well as encourage interaction between the target market and business people.
2. Fashion Campaign
This campaign is suitable for businesses that have businesses in clothing or fashion products, especially Muslim clothing. Businesses can apply interesting campaign ideas by creating content about Ramadan fashion items.
For example, creating a tutorial on how to use a pashmina hijab or Islamic content featuring related products, making it easier for you to offer to the audience. This content can be in the form of videos or photos featuring matching outfits suitable for Eid al-Fitr.
3. Ramadan Jingle Campaign
The next campaign idea that you can implement is to create a Ramadan jingle. This campaign is proven to be effective in increasing brand awareness, because the audience will more easily remember the brand owned by the business owner.
A successful example of this campaign idea is the Marjan syrup brand whose advertisements we always wait for and become excellent during the month of Ramadan. Apart from Marjan syrup, there are also Khong Guan biscuits that have successfully applied this Ramadhan jingle campaign.
4. Shopping Campaign While Giving Alms
During the month of Ramadan, in addition to the increase in consumptive behavior, many people are competing to do good and multiply rewards. This can be an interesting business opportunity to attract the attention of the audience.
Trading is a form of worship, and if you can do it while giving alms, of course it will be a great thing, especially in the holy month of Ramadan. For example, offering a product for Rp 100,000 and including a donation to an orphanage, or sharing iftar meals with street workers, or even working with humanitarian agencies.
Campaign ideas like these will attract a lot of audience attention and increase brand awareness for your brand at the same time.
5. Ramadan Discount Campaign
As the last campaign idea that should not be missed during the month of Ramadan, giving discounts or flash sales is something that is highly anticipated. This campaign usually involves discounts, cashback, or free shipping vouchers for every product purchase.
The main objective of these campaigns is to increase sales conversions of private brands, so as to maximize potential profits during the holy month of Ramadan. Of course, this aims to gain a lot of benefits and generate profits for the brand you are promoting.
Those are some interesting campaign ideas that can be considered for the month of Ramadan. Want your business to grow without the headache? Follow the strategy and start advertising with Rebound Ads! We offer a Ramadan Blessing Promo, a special bundling discount that allows you to advertise in 2 strategic locations in the Bogor City area for a month, for only IDR 65 million. Don’t miss this opportunity to welcome Ramadan with full blessings!
