Three-faced advertising media, interesting for us to review! Advertising is one of the methods in order to introduce a product from a company, to make it more familiar and able to attract public attention. So that later, advertising will participate in boosting the company’s sales volume and profits.
In this increasingly advanced era, the need for advertising is certainly very different from the past. Old advertising methods that are less relevant can trigger sluggish product sales. Moreover, making manual advertisements takes more time and costs a lot.
Three-Faced Advertising Media, a Super Creative Application of Digital Concepts!
The support of advanced technology and all-digital methods has driven creators to produce super creative advertising media. One of them is the sophistication of the LED Videotron Triangle titled “Three-Faced Advertising Media”. Uniquely, this latest concept is increasingly widespread on the streets of major cities in Indonesia. One of them is in Makassar, South Sulawesi.
Being the First Triangle LED Videotron in Makassar City
Makassar is the famous capital city of South Sulawesi. In fact, it is the 5th largest city in Indonesia. In 2015, the population of Makassar City alone reached 1.7 million people. Of course, this year the number of people living in Makassar City continues to grow.
CPI Makassar itself has a great opportunity to become City Friendly Advertising. Given the modern layout of the city and able to attract many tourists from all over. This is the basis for the presence of the first Triangle LED Videotron in Makassar City.
There are 3 sides to the screen
Just like its name, LED Videotron Triangle or three-faced advertising media has 3 sides of the viewer. The three sides are able to become a triangle videotron that is full of charm and attraction. Drivers and tourists who walk around the CPI area will clearly see advertisements on all three sides from various directions. The advantages are of course many. Such as maximizing advertising activities, and the iconic appearance is easier for the public to remember.
Located Near Tourism Area
CPI is located in an area of 157 HA as well as part of CBD CitraLand City. While 50 HA of land was developed by the South Sulawesi Provincial government. The area includes entertainment centers, city parks, places of worship, beaches and museums. Some of the nearby tourist areas include:
- Losari Beach
Losari Beach is an icon of Makassar city, which was originally known as a fish market. Over time, the concept of the beach has become more organized. The traders already have their own selling areas so that tourists can maximize the beauty of the beach.
- 99 Dome Mosque
This building, which was built in 2017, uses an architectural design by Ridwan Kamil. It is located on the reclaimed land of Losari Beach, which is able to provide a unique view. Even its splendor has become a new icon in South Sulawesi.
- The Rinra Hotel & Phinisi Point Mall
Inaugurated in 2017, this 5-star hotel has 15 floors. It is still located in the Tanjung Bunga area, and is one of the luxury hotels that tourists can use to stay. In addition, there is easy access to Phinisi Point Mall.
- Floating Mosque
One of the uniqueness of this mosque is the location of the building on a pile of concrete. The shape almost resembles a house on stilts so it looks like it floats on the surface of the water. When you visit Losari beach, you can stop by this mosque to worship.
- BPJS Park and Celebes Convention Center
Near this area there is also an open space called BPJS park, which people can use for sports and relaxing. There is also the Celebes Convention Center, a convention center in Makassar. It was opened in 2008, and has a hall with more than 2,000 seats. The CCC is connected to Tanjung Bunga and Trans Studio Makassar.
More than 120,000 Vehicles Passing Through
Being the center of the City with high economic mobility. No wonder this area is passed by hundreds of thousands of vehicles every day. The busy traffic also makes the CPI LED Triangle seen by more than 120,000 vehicle users every day.
Located in a Strategic Area for Advertising
One of the important things to determine the success of advertising is its location. This is certainly something you must pay attention to, so you can’t just put the ad carelessly. Choosing a strategic and crowded area is a good first step.
One of them is by utilizing three-faced advertising media or LED Triangle. Located right on Jl. Metro Tanjung Bunga, Makassar. As a center of economic activity that is never empty of human traffic. Of course, promotional activities are easier and the results are maximized. Hopefully it will be useful!
Advertising Content Flexibility on Three-Faced Advertising Media
Beyond its unique structure and strategic placement, three-faced advertising media also offers a high level of flexibility in managing advertising content. Advertisers can display different messages on each screen face, adjusting the content based on traffic direction or the characteristics of the audience passing by. This approach allows brands to deliver more relevant and targeted messages without the need to add additional advertising points.
Moreover, the digital system used in triangle LED videotrons enables real-time content updates. Advertisers can easily modify promotional materials according to specific time slots, ongoing events, or active marketing campaigns. This flexibility makes three-faced advertising media an efficient and adaptive solution for modern outdoor advertising needs.
FAQ About Content
- What is the main difference between three-faced advertising media and conventional videotrons? The primary difference lies in the number of display sides. Three-faced advertising media features three active screens that are visible from multiple directions, providing wider visual coverage compared to single-sided videotrons.
- Does each screen have to display the same advertising content? No. Each screen can display different content depending on the advertising strategy. This capability is one of the key advantages of triangle LED videotrons.
- What types of businesses are best suited to use this advertising medium? This medium is suitable for various industries, especially brands aiming to increase awareness, such as real estate, automotive, banking, FMCG, event organizers, and the tourism sector.
Conclusion
Three-faced advertising media represents the evolution of modern outdoor advertising by combining creativity, technology, and effectiveness. With its iconic three-sided design, strategic location, and high traffic exposure, this medium delivers maximum visibility for brands seeking strong public presence.
The introduction of the Triangle LED Videotron in the CPI Makassar area demonstrates that innovative out-of-home advertising remains highly relevant and continues to grow. For businesses looking to maximize visual impact and broad audience reach, three-faced advertising media stands out as a strategic and valuable promotional solution.
