The platforms that function to promote a product or service are currently very diverse. Starting from offline and online which contains various types of options. There is one advertising medium that can be included as a reference with the benefits of advertising on ships which benefits business and brand positioning.

Advertising in transportation is quite effective in increasing brand awareness to various groups. Advertising using transportation media, including on ships, is a form of marketing strategy that allows users or companies to place advertising content on transportation vehicles.

Outdoor advertising companies can advertise products and services offline via modes of transportation, such as ships. The form of advertising delivered can be adjusted and will be taken to various places to promote it.

Reasons to advertise on the Doro Londa ship

The following are reasons why you should advertise on the Doro Landa Ship, including:

• More than 20 branding locations inside and outside the PELNI ship area.
• Passenger trips take 1 to 12 days on the ship.
• Passenger capacity from 500 people to 3000 people per sailing.
• PELNI passengers in a year are almost 100% different people.
• PELNI has 26 passenger ships with carrying capacities ranging from 3000 to 5000 pax with the number of passengers in 2019 (before the pandemic) of 4,808,716.
• Ships take long journeys, some even take up to 7 days. The lack of entertainment and long free time makes them focus on displaying advertisements on installed media.

Benefits of Advertising on Ships that Benefit Business

In high impressions, users can get high leads and awareness. There are various advertising media that you can use to promote products. The right advertising can reach potential customers and can help encourage them to buy a product or service.

• Advertisements can be adjusted to your request

The benefits of advertising on ships that benefit the business and brand positioning can easily customize advertising creative.

• Can Reach Wider Targets

Promotion of products on ships can provide a wider reach and targets that are difficult to reach. This is because ships are an attractive type of transportation for many people. With long operational times and shipping times, it can make it easier to reach the target.

• Increased Recall and Brand Awareness

Widespread advertising reach can increase awareness of the brand being promoted. Moreover, by selecting ships that have the same route, this can increase brand recall. This can also support organic word of mouth marketing.

Nowadays, brand positioning is a strategy that every company needs to implement. This initiative is needed so that a company’s brand has a strong image compared to its other competitors. In marketing The benefits of advertising on ships that benefit business and brand positioning will be felt.

What is Brand Positioning?

Brand positioning itself contains the process of positioning a company’s brand in the minds of its customers. Not just arranging a fancy logo or tagline, brand positioning is also a strategy that can be used to differentiate a company’s business from its competitors. This strategy also involves establishing a brand association to customers.

So it can make customers understand the brand with a certain perception. By forming consumer preferences, this strategy can be directly related to customer loyalty and consumer-based brand equity. The benefits of advertising on ships that benefit business and brand positioning will indirectly increase brand awareness and other things that have an impact on business profits.

Type of Brand Positioning

This strategy contains methods by which the brand’s image can be differentiated from competitors. However, not all of these strategies have the same goals. The process and strategy will depend on the company’s services, products and industry sector. The following are the types of brand positioning strategies that you need to understand.

• Convenience-based positioning which is often used by large companies. This strategy highlights the company’s products or services that are more comfortable to use than its competitors.

• Quality-based positioning this strategy applies when companies want to emphasize the quality or quality of their products. In fact, often this additional quality will be charged at a premium.

• Price-based positioning encourages companies to set unique prices on their products. This strategy will generate a large customer base.

Benefits of Brand Positioning

to attract customer interest. Nowadays, brand positioning has various benefits that can benefit a company. Here are some of the benefits you will get, such as:

• Can increase customer loyalty.
• Helps encourage companies to analyze their competitors.
• Helps companies to determine the price and quality of appropriate products.
• Can effectively help filter customer aspirations and needs.
• Can encourage the creation of a strong and desired brand image.

When implementing this strategy, you need to understand and know several things that you need to pay attention to. Because understanding the benefits of advertising on ships that benefit business and brand positioning will be very helpful in determining appropriate positioning.