One of the keys to developing business potential is to increase brand awareness. Unfortunately, there are still many entrepreneurs who think the key to success in business lies in products and services alone. Whereas these two factors are only a small part of the key to success in the business world, because another thing that must receive attention is brand exposure.
Marketing Strategies to Increase Brand Awareness
Brand awareness is an indicator that states the extent to which consumers remember and recognize a brand or business. This includes the level of familiarity and brand recognition among target consumers.
So, when consumers see a brand name, logo or other visual identity elements, it will be easy to connect with the business identity. So, the more people who recognize the identity of a business, the higher the possibility of brand awareness resulting in potential sales of products or services.
Here are some marketing strategies that can be done to increase brand awareness.
Strengthen Logo Identity
Logo and brand identity are important elements in building business brand awareness. Before determining the logo, there are several things you need to consider:
Target Market
Make sure the logo reflects the tastes and needs of your target market. A deep understanding of the audience helps create a relevant design.
Unique and Memorable Design
The logo should have simple, attractive, and memorable design elements to create a strong impression in the minds of consumers.
Right Choice of Colors
Colors have a great psychological influence on consumer perception. Choose colors that not only match the brand’s personality, but are also able to create positive and strong emotional associations.
By paying attention to these three aspects, your logo can become an effective visual identity to significantly increase brand awareness.
Utilize Social Media and Website
Social media is one of the easiest platforms to access when looking for information related to products or services. Marketing strategies using social media to make brand identity more widely known by choosing the right platform.
Then display the logo and identity of the brand in every promotional material. Do it consistently accompanied by quality content and interaction with the audience.
Apart from social media, websites can also be a platform to showcase brands intensively through informative content. Make sure the website runs optimally with an attractive design and appearance.
Create Interesting Content
Create interesting and quality marketing content to increase brand awareness. In order for marketing content to spread widely and go viral, use elements that are interesting and informative.
Using Influencers
Influencer services can also increase brand awareness. Influencers have a significant influence because they have a large following on social media.
These followers tend to follow trends, including products or services used by favorite influencers. Therefore, choose an influencer who has a large number of followers and is experienced in promoting and improving business brands.
Organize Special Events or Activities
Organizing events can increase business brand awareness. For example, with attractive promos, making limited edition products and holding bazaars. In addition, you can participate in events such as exhibitions or music concerts.
Maximize with Outdoor Media
Outdoor media (OOH) is one of the strategic platforms that can build brand awareness and help reach a wider audience. OOH offers creative opportunities and a variety of formats to capture the audience’s attention.
Therefore, choose the right location by understanding the target audience, choose strategic locations with high traffic and the context of the message to be conveyed. Then use an attractive and creative design. Use memorable images with short and clear messages.
In addition, utilize various OOH formats such as billboards and videotrons. Billboards are suitable for new product promotion and brand awareness with a classic format that effectively reaches a wider audience. While the videotron format is more dynamic with video content, making it suitable for displaying product or brand stories.
Furthermore, you can integrate the outdoor media advertising with other marketing strategies. For example, collaborating with relevant influencers or using special hashtags so that audiences can interact with brands on social media.
If you can implement creative and appropriate strategies, OOH can be an effective tool to increase brand awareness and achieve marketing goals.
Benefits of Brand Awareness for Business
Brand awareness has many benefits for businesses. It can significantly increase consumer trust in the business.
This consumer trust can build higher loyalty. If consumers believe in a brand, they are more likely to make repeat purchases or even become loyal customers. In addition, they are also likely to recommend the brand to their family or friends.
When consumers already recognize a brand, they tend to compare it with other brands. With strong brand awareness, it will help reduce the doubts that often arise when consumers are faced with purchasing decisions.
The next benefit of brand awareness is to reduce marketing costs because consumers are already familiar with the brand. Directly high brand awareness also contributes to increasing brand equity or brand value of a business. Positive associations from consumers will strengthen the brand image and increase the perceived value of the product or service.
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