Netflix’s outdoor advertising promotion has garnered considerable attention. Netflix has always been serious about promoting its new films, and this time, their promotion is related to the One Piece movie.
Outdoor Advertising Promotion for One Piece Movie
Netflix carefully considered the location for the promotion of its latest One Piece movie. After thorough deliberation, Netflix decided to promote it in the Pantai Indah Kapuk (PIK) area of Jakarta.
In their promotion, Netflix featured the Going Merry ship, which left One Piece fans (Nakama) in awe. The ship was docked from August 30th to September 3rd, 2023.
Fans could also find decorations resembling the signature features of the Going Merry ship, including the goat’s head decoration. Inside the ship, they recreated the world of One Piece, resembling the manga or anime.
Fans were delighted to discover accessories like Gomu-Gomu fruit, Den-Den Mushi, Nami’s orange tree, Zoro’s sword, cannons, bounty posters, and much more. This promotion further heightened the anticipation among fans for the One Piece movie.
The latest One Piece movie premiered on August 31, 2023, and as the days passed, the number of viewers increased significantly.
PIK Jakarta’s Appeal for Promotion
As we know, promotion is one of the ways to introduce something to the general public. Understanding this, Netflix was meticulous not only in the content of its promotion but also in its choice of location. There must be valid reasons why Netflix chose to promote the latest One Piece movie through outdoor advertising in PIK Jakarta.
Furthermore, PIK Jakarta is known for being an elite area. This is because it boasts numerous international-standard public facilities.
Considering the immense potential of PIK Jakarta, it’s no surprise that Netflix chose to advertise outdoors in this location. The results have clearly not been disappointing.
For fans who have previously only seen the Going Merry ship in manga or anime, this year presented an opportunity to witness it in person. Through this promotion, fans felt even closer to their favorite series, One Piece.
Netflix’s outdoor advertising promotion is one of the factors contributing to the success of the latest One Piece movie. Regardless, the film itself is undoubtedly worth watching.
