The difference between billboards and billboards is quite striking. Even so, there are still some people who have difficulty in distinguishing them. Not surprisingly, both are popular outdoor advertisements.
To find out the differences between the two themselves, you can listen to the description below. In fact, both have differences in terms of media, size, material and many others. By understanding the differences, it can certainly be easier to choose, recognize and optimize their use.
Check the Difference Between Billboards and Billboards
Billboards and billboards are both used for advertising. However, both have several differentiating points to be considered by users in choosing them. Here is the description.
Media
One of the main differences lies in the media used. Billboards generally utilize thick and sturdy billboards, even along with technological developments, many billboards now come in digital form with a more modern and dynamic LED display.
Meanwhile, billboards usually use media in the form of cloth, banners, or printed posters. Thus, this advertising media tends to be more flexible and lightweight but less durable than billboards.
In terms of appearance, billboards are considered more attractive because they have visual quality that is sharper, brighter, and more interactive, especially when using digital technology. This makes billboards more effective in stealing the attention of the audience, especially in high-traffic areas.
In contrast, billboards, although still widely used, generally have a simpler visual appearance and are less prominent than billboards. This difference makes billboards often the choice for advertising campaigns that target maximum visual impact in a short time.
Size
From media, we now move on to size, which is also a differentiator between billboards and billboards. In general, billboards have a larger size than billboards, with a much wider variety of sizes.
Billboard sizes can be adjusted to the needs and installation location, ranging from large ones such as 18 x 6 meters to smaller sizes such as 4 x 2 meters. This flexibility allows users to customize the billboard size to suit their advertising campaign needs.
This is not the case with billboards, which have limitations in terms of size. This advertising media is generally only available in two forms, namely horizontal and vertical, and does not have as many size variations as billboards.
Because of this limitation, billboards tend to be used for promotional purposes that are simpler in scale. In terms of size, billboards are clearly superior because they are able to reach various advertising needs with a wider and more flexible choice of sizes.
Material
Apparently these two advertising media can also be distinguished in terms of material. Billboards often utilize materials in the form of aluminum frames.
This material allows the billboard to be more durable for long-term use. The appearance of billboards is also more contemporary.
In the changing times, billboards can also be created with other materials. However, these materials are of course more complex and resistant to rain and heat. For example, metal, glass, fiberglass and others.
Because of the use of these quality materials, billboards can be promising outdoor media. Its use is maximized and profitable.
As for billboards, they usually only utilize wooden boards. It can also only be with cloth and installed in a semi-permanent manner.
From the difference in materials alone, we can know that advertisements in billboard media are more durable. Its use also tends to be more permanent billboards if we compare it with billboards.
Location
When you want to place an ad, of course you need to consider the location, right? This is because advertising in the right location can make the results more satisfying.
Ads are more targeted. So where is the right location to place billboard and billboard media ads?
Billboard media has a large size so that it is permanent and can be placed in special places. For example, the edge of the highway, city center or toll road.
Choosing a strategic location can increase its existence. Because of this, you can also install billboards in crowded locations with high traffic.
Another case with billboards that do not require a special place when you want to install them. Because of this, this advertising media can be installed in temporary places.
For the selection of places, you can install it near shopping centers, educational institutions, office buildings, terminals and many more. Pay attention to the placement of the location so that the advertising results are also more profitable.
Effectiveness of Billboard and Billboard Advertising
Now that you know the difference, it’s time to understand the effectiveness of advertising on billboards and billboards. The effectiveness of advertisements on billboards feels more effective because they are large in size, have a wide reach and have attractive visuals.
When placed in the same location, billboards steal more attention than billboards. No wonder because the size of billboards is larger than billboards.
The visuals are also more creative and can be seen from any direction. But of course this is influenced by the needs of each user. Is it more suitable to use billboards or billboards.
Pros and Cons
Billboards have advantages in the form of large size, easier to steal attention and targeted information media. But the disadvantage is that billboards require a large installation area.
Next for billboards, the advantages include easy recognition and flexible location. But for the disadvantages, this advertising media is not very effective and the information is difficult to understand.
After knowing the difference between billboards and billboards, of course you are interested in using them, right? To make the most of it, you can find out more about strategic OOH locations in each city to support brand visibility with us.
