Trains are a daily mode of transportation that is familiar to Indonesians. This mode of transportation is widely used by workers who live in various cities supporting the capital. In an increasingly modern era, train transportation is also used as an effective advertising medium to increase brand visibility of entrepreneurs.

Train Advertising Becomes an Effective Advertising Media Trend
According to the Central Bureau of Statistics in November 2024, PT Kereta Api Indonesia reported that the use of train transportation reached 36,019 passengers. This number of users is increasing, thus creating new opportunities in the world of advertising.
Based on this data, train advertising has the ability to reach a wider audience. Thus, this advertising method can be the best choice for businesses to attract hundreds of potential customers.
Advantages of Using Train Advertising
For businesses that want to increase brand awareness and exposure among urban communities, train advertising can be the right choice. With advantages such as wide reach, relatively low cost, and the ability to target specific audiences, train advertising can help increase brand awareness and support business sustainability.
Increase Brand Awareness
Generally, commuter line or KRL users are more likely to recognize products displayed on trains. With an average trip of 1 hour, advertisements on KRL will often be seen repeatedly. Thus, this train advertising method can significantly increase brand awareness.
Increase Consumer Confidence
Advertising on train transportation modes can increase public trust in the product or service being campaigned. This is because people tend to view products advertised on trains as products that come from well-known companies and have good credibility. Thus, advertising on trains can help increase brand awareness and trust among the public.
Building a Positive Image
Train advertising is capable of building a positive image for brands and companies. Thus, this method guarantees business development in the long run.
Increase Sales
Advertisements are placed on the carriage or inside of the train, allowing train users to automatically read them. When the campaign product is relevant to the user’s needs, this method encourages them to make a purchase directly. This makes train advertising an effective advertising medium to influence visitation rates, whether on stores, websites, social media, and more.
Train Advertising Strategy
Applying advertising to train transportation is a very promising product campaign. However, entrepreneurs must understand the best strategy to ensure that the advertisement can reach the target audience as expected.
Determine the Target Audience
Just like creating a marketing campaign, determining the target audience is an important strategy to implement. Conduct a passenger analysis to find out the right audience for the product campaign.
Then, analyze the customer behavior aspect. In this case, business people must analyze audience habits to obtain relevant information.
After conducting the analysis, users can find out the marketing content that can attract the audience. For example, creating product promotions with an emotional approach. This can be done by spreading positive messages to the public to achieve a better life by using the entrepreneur’s brand.
Choosing Train Routes and Types
Choose a train route that has many passengers. For example, cross Manggarai to Bogor or Cikarang. In addition, adjust the type of train that will be used as a product campaign media.
Consult advertising installation with a trusted company. In this case, Rebound ads is an effective advertising medium that can support the entrepreneur’s brand awareness.
Using Effective Design
Prepare an effective advertising design by paying attention to several important aspects. For example, images, copywriting, and colors to be used. A good design is able to present these three components in a balanced manner.
Try to create a design that is simple, eye-catching, and suitable for the target audience. Also, ensure that the poster design is aligned with the entrepreneur’s brand identity.
Focus the product campaign on one main message with a strong headline and attractive visuals. Add prominent design elements and CTAs to attract interaction from the audience. In this case, Rebound ads has a team of experts who are able to increase brand visibility through creative design, engaging content, and targeted media usage.
Measure Ad Effectiveness
In effective media advertising, measuring success is an important stage that should not be overlooked. Evaluate the ad performance to ensure the campaign gets maximum exposure.
In addition, analyze the number and demographics of passengers to ensure the advertising campaign can reach the right audience. Collect feedback from passengers to know their reaction to the product campaign. Finally, calculate the ad-recall rate to measure how many passengers remember the advertising product.
Rebound Ads Helps Increase Brand Visibility
Rebound Ads is an outdoor advertising media company that is able to effectively increase brand visibility. By utilizing the best digital marketing strategies, this service provides creative solutions according to business needs.
Various innovations have been made, making Rebound ads a service that can significantly build brand awareness. Some of the services available include billboards, videotones, and other interactive digital media.
In the modern era, train transportation has been transformed into an effective advertising medium to increase brand visibility of entrepreneurs. Train advertising offers several advantages that are important for business sustainability.