Copywriting is a powerful way to market a brand through writing, especially in online marketing or promotion. For a company or business, promotion is certainly important. Therefore, the company must do it as well as possible.

Promotion is a place for companies to introduce and offer their products to the public. The goal is that they are interested in the product and then decide to use it. So that promotion is very influential with product sales.

Because it is very important, we must make the promotion as good and interesting as possible. Well, one way is to use copywriting. Here we will discuss the definition, types, and benefits.

Definition of Copywriting

Copywriting is marketing content that can influence readers to make product purchases. According to the American Writers and Artist Institute, it is the process of writing persuasive text called copy to promote and sell products.

Copywriting is a marketing technique through content that aims to promote products in order to get a response from potential customers. This marketing technique has a very important role for a company.

In the past, this technique was only used for offline promotions such as radio and newspapers. However, now we can find it in various forms of online promotion. For example, in promotional emails, websites, social media, and so on.

Types

Copywriting has several types according to its function and needs. Here are some of them:

1. Brand Copywriting

This first type focuses on conveying a brand image and identity that can be a differentiator from competitors’ brands. The brand will be described as an identity that has never been introduced to the audience. It usually takes the form of a brand slogan or tagline.

2. Marketing Copywriting

Marketing is a type that focuses on providing in-depth knowledge about the product to invite the audience or reader to use the product. Usually this type is commonly found in promotional emails to homepages.

3. SEO Copywriting

This type aims to attract the attention of potential customers and position the content on Google. So that the writing also fulfills SEO rules such as using keywords and heading structures. Usually this type of SEO is for landing pages, product categories, and product descriptions.

4. Technical Copywriting

This type serves to provide an understanding of how the product works. Usually we often find it in beauty products, health products to technology. The understanding aims to make the audience understand about the product.

5. Direct Response Copywriting

Finally, there is a direct response that functions to get a direct response from consumers. For example, directing readers to share content, subscribe to ebooks and so on. Usually this type is used on homepages, landing pages, and so on.

Benefits of

After discussing the definition and types, here we will discuss the benefits.

1. Increase Sales

The first benefit is being able to increase product sales. Because it contains persuasive sentences so that it can influence readers to buy products. This will certainly increase sales figures and provide many benefits.

2. Easy to Attract Consumers

By using persuasive sentences, copywriting also becomes easier to attract consumers. Moreover, this promotional technique also uses Call To Action or CTA which is useful for directing consumers to do the desired thing.

3. Increase Company Reputation

This marketing technique is also useful for raising the company’s reputation. When the audience believes in the product offered, it means that the audience has been impressed. This is certainly also very useful for increasing the reputation of the company.

Tips for Learning to Make Copywriting

To create this marketing technique is certainly not as easy as we imagine. There are difficulties in creating writing that can really attract the interest of the audience. Well, here are tips on how to learn to make it that you can understand:

1. Understand the Product

First you have to understand the product or service you are offering first. That way you can explain and market the product well. You can also write product descriptions such as uniqueness, features, and benefits for consumers.

2. Create Interesting Headlines

Next, you have to create an interesting headline because most audiences will only read the title. Therefore, you must create a really good copywriting title. For example, by mentioning the benefits of the product, including percentages and so on.

3. Create Quality Copy

Next is good quality copy or the main part. There are several factors that you can use. For example, use simple words, use second person pronouns, explain the benefits to utilize subheading.

4. End with Persuasion

At the end you must invite the reader to take the action you want. For example, to buy products, use services, subscribe, and so on. To make the invitation, you can use CTA.

That’s the discussion about copywriting, a powerful way to market a brand through writing. With this discussion, of course we understand that this marketing technique is indeed effective.