The 360 marketing strategy is often a go-to approach when aiming to launch or advance a business. In the pursuit of running a business, it indeed feels incomplete without engaging in marketing efforts. Therefore, ensure you acquaint yourself with this particular type of marketing strategy.
Definition of the 360 Marketing Strategy
As a crucial element in business operations, make sure you grasp the concept of the 360 marketing strategy. Essentially, this marketing strategy involves multiple marketing channels, spanning from physical to digital and social media marketing.
Consequently, the marketing activities can take place both online and offline. In this context, as a business owner, you can utilize a diverse range of channels.
These marketing channels include Through The Line, Below The Line, and Above The Line. With these concepts and channels, this marketing strategy can yield more satisfying and beneficial outcomes for every business owner.
Benefits of 360 Marketing
To get better acquainted, ensure you understand the benefits of implementing the 360 marketing strategy. Without further ado, here are some of its benefits:
Facilitates Re-Branding
One of the benefits you can reap is assistance in rebranding. It’s important to note that this marketing strategy can help you introduce a new image to the target market in the industry.
Builds Customer Trust
Apart from aiding in rebranding, implementing this marketing strategy also facilitates building customer trust. This can be achieved by optimizing your business brand through all channels within the 360 marketing approach.
Boosts Sales
It’s no longer a secret that the implementation of the 360 marketing strategy can enhance your sales. When you maximize the strategy’s potential, customer interest can increase.
This heightened interest significantly raises the chances of customers purchasing products or services from your business. Indirectly, this can also lead to increased business revenue in the future.
Positions the Brand
Through this marketing strategy, you can effectively position your brand. To capture customer attention, promotion isn’t limited to physical flyers; online marketing is equally crucial.
Examples of 360 Marketing
You can better understand the 360 marketing strategy by exploring various examples. As mentioned earlier, the channels within the 360 marketing approach are diverse. Here’s an explanation of these channels along with examples:
Through The Line (TTL)
Through The Line is a marketing channel that combines both Above The Line and Below The Line strategies. This channel is considered modern and effective due to its utilization of evolving technologies.
Below The Line (BTL)
Typically, this channel involves hard-selling marketing strategies, delivering marketing messages directly to consumers. Instead of just building brand awareness, the channels in the 360 marketing strategy aim to boost sales.
Examples of Below The Line strategies include product exhibitions, marketing events, large-scale sales, discounts, and free product trials.
Above The Line (ATL)
Unlike Below The Line, this channel doesn’t target specific consumer groups. In other words, its marketing messages can appeal to a wide range of consumers.
As a result, this marketing channel has a broad market reach. Given this characteristic, Above The Line is suitable for introducing new products and creating brand awareness.
Examples of Above The Line strategies encompass brochure advertisements, radio ads, bulletins, TV commercials, and newspaper ads.
After reviewing the above explanations, you should now have a comprehensive understanding of the 360 marketing strategy. It’s not just about the definition; you’ve also learned about its benefits and examples. Therefore, if you’re starting or looking to expand your business, don’t hesitate to implement this marketing strategy.
