Who doesn’t know Maybelline? Maybelline is one of the cosmetic brands that has gained global recognition since its establishment in 1915. To capture the interest and appeal of women to use their beauty products, Maybelline has implemented a series of marketing strategies. One of Maybelline’s recent brilliant strategies that sparked discussions is the utilization of CGI in out-of-home advertising.
Maybelline’s Brilliant Strategy in the Advertising Industry
This American manufacturer has dedicated itself to producing top-quality cosmetics and beauty products. Maybelline has become one of the most popular cosmetic brands worldwide.
Their target market is led by women aged between 15 to 45 years old, encompassing women from diverse backgrounds. All of Maybelline’s products focus on meeting the needs of women of various ages.
With such grand objectives, Maybelline made a groundbreaking move that shook the advertising industry. They didn’t just follow a business model that focused on marketing products to gain more customers and sales. Instead, they successfully mesmerized the entire population through a combination of CGI and out-of-home media.
Maybelline’s brilliant strategy is an innovative advertising approach that was previously unheard of. CGI, or Computer Generated Imagery, is a technology currently popular for creating images and animations using computers. CGI is widely used in the film and television industry. However, with a touch of creativity, Maybelline employed CGI in their out-of-home advertising.
CGI in Maybelline’s Mascara Advertisement on Out-of-Home Media
Maybelline’s beauty products not only reach various consumer groups but also employ diverse marketing strategies. Maybelline’s strategies are based on highly effective and efficient marketing innovations.
This cosmetics giant knows how to interact in an extremely competitive market. This is why Maybelline continually launches new products to gain a competitive edge in the industry.
Maybelline utilizes both traditional and digital media to promote its products. They combine these two advertising media as part of their marketing strategy to enhance brand recognition among their target audience.
Maybelline’s recent mascara advertisement in London has gained significant attention. The ad campaign was a perfect demonstration of the immense impact of Out-of-Home (OOH) advertising or outdoor media.
Last weekend, Maybelline posted a video on TikTok showcasing some of their new out-of-home advertising creations. The giant mascara ad, seemingly placed on the sides of London buildings, underground train stations, and double-decker buses, looked incredibly realistic but was, in fact, a CGI effect.
Creating impressive and unusual ad campaigns may seem challenging, but Maybelline managed to pull it off brilliantly. Through this ad strategy, Maybelline truly made mascara and eyelashes appear magically real.
The Impact Created
This virtual campaign through out-of-home media had a tremendous impact, especially on people who are active outside their homes or offices.
Seeing something unfamiliar yet amusing in their surroundings piques curiosity and captures attention. Moreover, it triggers the imagination of anyone who sees it.
As the Maybelline mascara ad video circulated on social media, it garnered a positive response. Most social media reactions considered the CGI-based out-of-home mascara ad as the best ad ever.
The reach of this campaign extended not only across London or the UK but also on a global scale. Maybelline’s marketing strategy has brought significant success to the company.
Moreover, this strategy not only succeeded in promoting Maybelline’s products and brand image but also impacted their overall performance. Consequently, Maybelline experienced exceptional growth.
The brand managed to maintain its roots in providing value to all consumers, not just those who can afford their products. This ad strategy didn’t solely impact Maybelline’s product sales and image, but also influenced the development of out-of-home advertising media.
In the early days of digital advertising, traditional media such as print, radio, and outdoor billboards often faced rejection. They were deemed boring and monotonous. However, as the hype of microsites subsided, legacy platforms, especially out-of-home advertising, witnessed a revival.
Maybelline’s brilliant strategy has transformed out-of-home advertising into a realm of real-world wonders. Their ideas and creativity serve as inspiration for all brands and companies to introduce their products to the global market.
